Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Kakumanu, ramesh Babu
- Impact of Online Advertisements on Students and Professional Employees: a Research on Consumer Behaviour
Abstract Views :3099 |
PDF Views:2
Authors
Affiliations
1 Associate Professor, MBA Department, Vignana Bharathi Institute of Technology, Andhra Pradesh, IN
1 Associate Professor, MBA Department, Vignana Bharathi Institute of Technology, Andhra Pradesh, IN
Source
International Journal on Customer Relations, Vol 1, No 2 (2013), Pagination: 25-30Abstract
Online advertisements play a major role in Indian advertising industry and in the present generation, advertisers are looking for major break to go beyond traditional offline advertisements. The present literate Indian customers paved a road map for the online advertisers and they are using Internet excessively. This study is about impact of online advertisements on students and professional employees and their purchasing behaviour. This analysis is carried out to examine customer recalls of different online advertisements like size, type, layout, behaviour and product categories. The study is done by dividing the samples into two categories of Male and Female and two sub categories of Students and Working Group., This working group is again subdivided into 'Married and Unmarried'. The total sample size is 275. The data is converted into contingency table and applied cell chi-square test.Keywords
Banners, Buttons, Scrappers, Layout, Flash, Popup, Static
References
- Azeem, A. & Haq, Z. (2012). Perception towards internet advertising: A study with reference to three demographic characteristics. Global Business and Management Research, 4(1), 29.
- Bellmann, S., Lohse, G. L. & Johnson, E. J. (1999). Predictors of online buying behaviour. Communication of the ACM, 42(12), 32-38.
- Bigne, E. et al. (2005). The Impact of Internet User Shopping Patterns and Demographics. Journal of Electronic Commerce Research, 6(3), 193-209.
- Bigne, E., Ruiz, C. & Sanz, S. (2005). The impact of internet user shopping patterns and demographics. Journal of Electronic Commerce Research, 6(3), 193.
- Bakshi, G. & Gupta, S. K. (2013). Online advertising and its impact on consumer behavior. International Journal of Research in Finance & Marketing, February, 3(1), 21. Retrieved from http://www.mairec.org
- Buellingen, F. & Woerter, M. (2004). Development perspectives, firm strategies and applications in mobile commerce. Journal of Business Research, 57(12), 1402-1408.
- Citrin, A., Stern, D., Spangenberg, E. & Clark, M. (2003). Consumer need for tactile input: An Internet retailing challenge. Journal of Business Research, 56(11), 915-922.
- Dobersky, P. (2011). Retrieved from http:// www.menspsychology.com/ a r t i c l e s / c u r i o s i t y -is-the-ultimate-screening-device-for-women
- Evans, D. S. (2009). The online advertising industry: Economics, evolution, and privacy. Journal of Economic Perspectives, 23(3), 37-60.
- Guttman, R. H., Moukas, A. G. & Maes, P. (1999). Agent- Media at Electronic Commerce: A Survey. In Klusch, M. (ed.), Intelligent Information Agents. Berlin: Springer. Retrieved from http://ecommerce.media.mit.edu/.
- Ha, L. (2008). Online advertising research in advertising journals: A review. Journal of Current Issues and Research in Advertising, 30(1), 31-48.
- Hung, S.Y., Ku, C. Y. & Chang, C. M. (2003). Critical factors of WAP services adoption: An empirical study. Electronic Commerce Research and Applications, 2(1), 42-60.
- Javadi, M. H. M., Dolatabadi, H. R., Nourbakhsh, M., Poursaeedi, A. & Asadollahi, A. R. (2012). An analysis of factors affecting on online shopping behavior of consumers. International Journal of Marketing Studies, 4(5), 81.
- Jarvanpaa, S. L. & Todd, P. A. (1997). Consumer reactions to electronic shopping on the World Wide Web. International Journal of Electronic Commerce, 1(2), 59-88.
- Kazmi, S. H. H. & Batra, S. K. Advertising and Sales Promotion (2nded.). pp.320, ISBN 81-7446-394-1(PB)
- Lee, K. & Chung, N. (2000). Effect of virtual reality-driven shopping mall andconsumer’s purchase intention. Korean Management Review, 29(3), 377-405.
- Lee, H., Cho, D. & Lee, S. (2002). Impact of e-business initiatives on firm value. Electronic Commerce Research and Applications, 1(1), 41-56.
- Li, N., & Zhang, P. (2002). Consumer Online Shopping Attitudes and Behavior: An Assessment of Research. Eight Americas Conference on Information Systems, 508–517.
- Marshal, P. & Todd, E. (2006). Ultimate Guide to Google Ad Words- How to Access 100 Million People in 10 Minutes. Entrepreneur Magazine.
- Moon, B. J. (2004). Consumer adoption of the internet as an information searchand product purchase channel: Some research hypotheses. International Journal of Internet Marketing and Advertising, 1(1), 104-118.
- Schumann, D. W. & Thorson, E. (2007). Internet Advertising- Theory and Research. Hillsdale, NJ: Lawrence Erlbaum Association, Inc.
- Sinha, J. (2010). Factors Affecting Online Shopping Behavior of Indian Consumers. (Doctoral Dissertation) University of South Carolina, USA.
- Smith, M. (2010). Cyber Slacking. Are-your-employeesspending- too-much-time-on-Twitter-and-Facebook. html. Retrieved from http://www.evancarmichael.com/ Legal/2120/
- Srivastava, P. (2012). A study on impact of online advertising on consumer behaviour (with special reference to emails). International Journal of Engineering and Management Sciences, 3(4), 461-465.
- Sylke, V. C., Belanger, F. & Comunale, C. L. (2004). Factors influencing the adoption of web-based shopping: the impact of trust. ACM SIGMIS Database, 35(2), 32-49. Retrieved from http://dx.doi.org/10.1145/1007965.1007969
- Theresa, S. (2010). Retrieved from http://www.nfhs.org/ CoachingTodayContent.aspx?id=5905
- UCLA Center for Communication Policy. The UCLA Internet Report 2001: Surveying - 102 - The Digital Future-Year Two. 2001. Retrieved from http://www.ccp. ucla.edu/pdf/UCLA-Internet-Report-2001.pdf
- Xiaoge, H. B. A. (1997). The World Wide Web as a vehicle for Advertising, Movies to College Students- An Exploratory Study. Xiangtan University of China.
- Zheng, F. (2006). Internet Shopping and Its Impact on Consumer Behaviour msc International Business.