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Matharu, Sukhjeet
- A Comparative Study between Usa and India on Factors Affecting Online Shopping
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Authors
Affiliations
1 Assistant Professor, Department of Systems, Prestige Institute of Management & Research, Indore, Madhya Pradesh, IN
2 Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
3 Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Assistant Professor, Department of Systems, Prestige Institute of Management & Research, Indore, Madhya Pradesh, IN
2 Assistant Professor, Department of Maths and Statistics, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
3 Assistant Professor, Department of Finance, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
International Journal on Customer Relations, Vol 1, No 2 (2013), Pagination: 1-7Abstract
Online shopping is the process whereby consumers directly buy goods or services from a seller in real-time, without an intermediary service, over the Internet. Retailers, real estate developers, and urban planners are interested in the geographic distribution of online buyers. Hence, this study was undertaken to compare the perception of customers of India and USA regarding online shopping. 250 respondents were approached from different cities of India and USA. The respondents were asked to give the online responses for the designed questionnaire in Google doc. The results of online survey were analyzed using t-test for the different factors contributing to online shopping. A significant difference was observed for the product constituent factor, while no significant difference was observed for all other factors related to consumer perception of India and USA related to online shopping. This research paper also focuses on the difference in the perception of consumers of India and USA towards online products and online payment mechanismKeywords
Online Shopping, Product, Accessibility, Security etc
References
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Abstract Views :735 |
PDF Views:2
Authors
Affiliations
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
International Journal on Customer Relations, Vol 2, No 2 (2014), Pagination: 17-25Abstract
In spite of having a considerable number of Internet users and growing organised retail market; the online retailing in India is less than that in USA. It has been speculated that non-availability of proper technology and demographic variables might be the reason for lesser online shopping. Thus, it is important to understand the difference between the perception of USA and Indian online consumers. This study mainly focuses on age, gender, and income group parameters to study the difference between USA and Indian online consumers. Online survey was done to collect the data from the two countries.Keywords
Shopping, Age, Income, Gender.References
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