Table of Contents
Vol 4, No 1 (2016)
Open Access
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Articles
| Customer Personality Taxonomy: A Theoretical Analysis of Customer Diversity Management in the Hospitality Industry | ||
| Continue Anddison Eketu | ||
| Vol 4, No 1 (2016), Pagination: 1-4 | ||
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Abstract Views: 203 | PDF Views: 1 | |
| Investigating Occupation-Wise Perception of Customers towards Access to Cooperative Banking Services | ||
| Neetu Andotra, Tarsem Lal | ||
| Vol 4, No 1 (2016), Pagination: 5-11 | ||
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Abstract Views: 167 | PDF Views: 3 | |
| Managing Customer's Brand Experience for Creating Brand Resonance in Smartphones | ||
| Alka Sharma, Vibhuti Jasrotia | ||
| Vol 4, No 1 (2016), Pagination: 12-23 | ||
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Abstract Views: 182 | PDF Views: 1 | |
| Determinants of Co-Creative Behaviour of Patients: A Case Study in Jammu | ||
| Jyoti Sharma, Lata Raj, Anil Gupta | ||
| Vol 4, No 1 (2016), Pagination: 24-33 | ||
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Abstract Views: 186 | PDF Views: 1 | |
| Service Quality in Public and Private Sector Banks of India | ||
| Shruti Agrawal, Manish Mittal, Ratish Gupta | ||
| Vol 4, No 1 (2016), Pagination: 34-43 | ||
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Abstract Views: 189 | PDF Views: 3 | |