International Journal on Customer Relations

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CRM Practices at Religare Securities


Affiliations
1 Kakatiya University, Warangal, Telangana, India
     

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Customer relationship management (CRM) is one of the most important concepts that play a key role in an organisation. It is hard to develop CRM system without institutionalised policies framed by organisation. Many of the business organisations and marketers put their focus on CRM. It is useful in the situations like when, where, what, why, and how questions are raised by customers. The company is ready to give answers to customers’ problems with the help of CRM. CRM enables the organisation to choose its customers with better precision. It can be able to identify the customer activities such as quantity in volumes, buying on regular or occasional and brand loyalty. This paper examines respondents’ occupation, awareness, basis for investment, time period of investment, and their satisfaction.

Keywords

Customer Relationship Management, Institutionalised Policies, Customer Services, Brand Loyalty.
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  • Bull, C. (2003). Strategic issues in customer relationship management (CRM) implementation. Business Process Management Journal, 9(1), 592-602.

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Abstract Views: 280

PDF Views: 5




  • CRM Practices at Religare Securities

Abstract Views: 280  |  PDF Views: 5

Authors

Lingam Sampath
Kakatiya University, Warangal, Telangana, India
Rajender Katla
Kakatiya University, Warangal, Telangana, India

Abstract


Customer relationship management (CRM) is one of the most important concepts that play a key role in an organisation. It is hard to develop CRM system without institutionalised policies framed by organisation. Many of the business organisations and marketers put their focus on CRM. It is useful in the situations like when, where, what, why, and how questions are raised by customers. The company is ready to give answers to customers’ problems with the help of CRM. CRM enables the organisation to choose its customers with better precision. It can be able to identify the customer activities such as quantity in volumes, buying on regular or occasional and brand loyalty. This paper examines respondents’ occupation, awareness, basis for investment, time period of investment, and their satisfaction.

Keywords


Customer Relationship Management, Institutionalised Policies, Customer Services, Brand Loyalty.

References