Refine your search
Collections
Co-Authors
Year
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z All
Sangeetha, C.
- A Study on User Satisfaction towards WhatsApp Messaging Service with Special Reference to Erode City
Abstract Views :685 |
PDF Views:343
Authors
Affiliations
1 PG and Research Department of Commerce, Vellalar College for Women (Autonomous), Erode, Tamil Nadu, IN
1 PG and Research Department of Commerce, Vellalar College for Women (Autonomous), Erode, Tamil Nadu, IN
Source
HuSS: International Journal of Research in Humanities and Social Sciences, Vol 5, No 2 (2018), Pagination: 92-95Abstract
The mobile application is gaining rising popularity due to the advances in mobile technologies and huge increase in the number of mobile users. The facility of WhatsApp messaging enables the users to communicate easily. The study analyzes and examines the level of user satisfaction and the problems that exist among the WhatsApp users. The collected data is analyzed by using the statistical tools namely Percentage Analysis, Weighted Average Analysis and Chi-Square Analysis. The findings of the study showed that the demographic factors of the respondents have no influence over their level of satisfaction towards WhatsApp application services and the major problem reported by them is the lack of facility to send PDF files in WhatsApp messaging service.Keywords
Messaging Service, Satisfaction, Social Media, WhatsApp.References
- Available from: https://www.financial express.com/industry/technology
- Rungta S. Whatsapp usage difference amongst genders- An Exploratory study. Indian Journal of Marketing. 2015; 5(1).
- Singh S, Prasanth A, Subramani AK. User satisfaction towards whatsApp, avadi, Chennai. Excel International Journal of Multidisciplinary Management Studies. 2015 Jun; 5(6).
- Ala’a Mohammad Al-Smadi. Gender and age patterns on WhatsApp statuses as used by Jordanians: A sociolinguistic perspective. International Journal of English Linguistics. 2017; 7(1).
- Available from: https://www.google.co.inwhatsapp+features
- Available from: http://in.ask.com/web?q=whatsapp+history
- Available from: https://web.whatsapp.com/whatsapp
- Available from: https://en.wikipedia.org/wiki/WhatsApp
- Available from: www.investopedia.com/terms/w/weightedaverage .asp
- Available from: https://www.statista.com/statistics/280914/monthly-active-whatsapp-users-in-india/