The environment of the world plays a dominant role in the entire wellbeing of the nation. Now-a-days, due to emergence of huge number of industries and tremendous change in the life style of people, the global environment faces a big challenge. In order to overcome the negative impact of pollution, green aspect in almost all the fields is emerging. The green initiatives undertaken by the countries have created awareness among the public and its implementation has become mandatory amidst the prevailing global environmental concern. Traditionally, most of the industries followed the green initiatives driven by laws and regulations. But, the situation has seen a drastic change from control to prevention. The information technology industry is not an exception. In this regard, the present study focuses on analyzing the impact of Green Employee Engagement and Green Human Resource Management on employees’ productivity in IT companies in Coimbatore district. By employing simple random sampling technique, data has been collected from 150 employees working in various IT companies in the study area. Various statistical tools namely simple percentage analysis, chi-square test and multiple regression analysis have been employed for analysis. It was found that the Green Employee Engagement and Green Human Resource Management has a significant impact on employees’ productivity.
Green Employee Engagement, Green Human Resource Management and Green Initiatives.