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A Study on the Modern Kitchen Users’ Satisfaction about the After Sales Service Performance of Modern Kitchen and its Appliances in Coimbatore District


Affiliations
1 Department of Business Administration with CA, Vellalar College for Women, Erode, Tamil Nadu, India
 

Cooking had given an infinite space area in earlier days. As time advanced, households built a separate building for the kitchen. Technological advances during industrialization brought major changes to the kitchen. The modern, independent stylish woman’s relationship with the kitchen is very unique today. The expectations and preferences of women towards a modern kitchen are not only a place for storing, cooking, preparing food and doing related tasks but also a storehouse of luxury and beauty where woman expects to use it for dining, entertaining, exhibiting etc. So, the views and preferences of women towards kitchen changes by the choices and availability of after sales services too. The more and more electric and electronic kitchen appliances with elaborate functions made woman to think the kitchen in a different way. In this aspect, the present study is an attempt to know the satisfaction of modern kitchen users about after sales service offered for the modern kitchen tools.

Keywords

Modern Kitchen Tools, Satisfaction and Technology.
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  • A Study on the Modern Kitchen Users’ Satisfaction about the After Sales Service Performance of Modern Kitchen and its Appliances in Coimbatore District

Abstract Views: 32  |  PDF Views: 26

Authors

D. Parimala Devi
Department of Business Administration with CA, Vellalar College for Women, Erode, Tamil Nadu, India

Abstract


Cooking had given an infinite space area in earlier days. As time advanced, households built a separate building for the kitchen. Technological advances during industrialization brought major changes to the kitchen. The modern, independent stylish woman’s relationship with the kitchen is very unique today. The expectations and preferences of women towards a modern kitchen are not only a place for storing, cooking, preparing food and doing related tasks but also a storehouse of luxury and beauty where woman expects to use it for dining, entertaining, exhibiting etc. So, the views and preferences of women towards kitchen changes by the choices and availability of after sales services too. The more and more electric and electronic kitchen appliances with elaborate functions made woman to think the kitchen in a different way. In this aspect, the present study is an attempt to know the satisfaction of modern kitchen users about after sales service offered for the modern kitchen tools.

Keywords


Modern Kitchen Tools, Satisfaction and Technology.

References





DOI: https://doi.org/10.15613/hijrh%2F2019%2Fv6i1%2F183887