HuSS: International Journal of Research in Humanities and Social Sciences

The PDF file you selected should load here if your Web browser has a PDF reader plug-in installed (for example, a recent version of Adobe Acrobat Reader).

If you would like more information about how to print, save, and work with PDFs, Highwire Press provides a helpful Frequently Asked Questions about PDFs.

Alternatively, you can download the PDF file directly to your computer, from where it can be opened using a PDF reader. To download the PDF, click the Download link above.

Fullscreen Fullscreen Off


Retailing is one of the booming marketing sectors in India which contributes a vital role in terms of economy and work force. Every retailer has their own policies and strategies to acquire more number of consumers with quality and cost effectiveness. This study has been carried out to find out the personal perception and overviews of consumers about Reliance retail market in Erode city. The research is descriptive in nature. The collected data are analyzed by using the statistical tools such as percentage analysis, chi-square analysis and weighted average analysis. This study pointed out that the grocery items are purchased in huge quantity when compared to other products and the major problem faced by the consumers is a long waiting time in billing for their purchased products.

Keywords

Chi-Square, Factors, Perception, Retailing, Satisfaction.
User
Notifications
Font Size