Global Journal of Research in Management

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An Analysis to Predict the Contribution of the Dimensions of Servqual that Makes the Buyer to Wait to Shop Grocery


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1 Kamaraj University, Madurai, India
     

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This study is basically for the improvement of the retail service quality of grocery stores in five major cities in Tamilnadu, India. It covers four retail formats. The grocery stores are opened around 9 to 9.30 am in the morning. Sometimes when the respondent needs to purchase during the opening hours, they need to wait as it takes some time to setup. The study aims at Predicting the contribution of factors that makes the Buyer to Wait to Shop Grocery when the shop is yet to be opened using Binary Logistic Regression. The important factor that contributes to the prediction is identified along with the target group. Few suggestions are given in the conclusion to build customer relationship and empathy.

Keywords

Service Quality, Grocery, Retail Store, Format of Retail Store.
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  • An Analysis to Predict the Contribution of the Dimensions of Servqual that Makes the Buyer to Wait to Shop Grocery

Abstract Views: 329  |  PDF Views: 0

Authors

B. Senthil Arasu
Kamaraj University, Madurai, India

Abstract


This study is basically for the improvement of the retail service quality of grocery stores in five major cities in Tamilnadu, India. It covers four retail formats. The grocery stores are opened around 9 to 9.30 am in the morning. Sometimes when the respondent needs to purchase during the opening hours, they need to wait as it takes some time to setup. The study aims at Predicting the contribution of factors that makes the Buyer to Wait to Shop Grocery when the shop is yet to be opened using Binary Logistic Regression. The important factor that contributes to the prediction is identified along with the target group. Few suggestions are given in the conclusion to build customer relationship and empathy.

Keywords


Service Quality, Grocery, Retail Store, Format of Retail Store.

References