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Influence of Gender on Travel Motivation
Our society is a vibrant system and it is sprouting incessantly. Men and women form two pillars of the society and harmonize each other. In past days owing to the character of work primarily domestic responsibilities taken by women they were left behind in the main stream and became restricted to house. This compartmentalization became so strapping to the extent that people did not pay attention to their edification, wellbeing and other things and they were being subjugated. Then women became conscious and fought for their empowerment. Now they are at par with men, are self-governing and thriving in almost all the careers. Due to this paradigm shift there has been an impact on diverse areas of society counting law, policies, working culture, gender ratios at work places, shopping patterns, product development and travel also did not remain unaffected. The impact witnessed by travel is in the form of high increase in women travelers. The industry has impulsively tried to tap this forthcoming niche by responding to their explicit needs. This study is an effort to ascertain whether the travel motivation is affected by gender or not. Modest study has been done in this vicinity though in profundity researches on women preferences of transport, transport patterns, transport comfort, position of women in tourism are extensively available.
Destination, Destination Attributes, Motivation, Perception, Outlook, Tourism, Travel Behavior, Travel Pattern.
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