Drishtikon: A Management Journal

Drishtikon: A Management Journal

Publisher: Publishing India Group
Editor: Dr. Sonali Bhattacharya
Online ISSN: 0975-7848, Print ISSN:
Frequency: Biannual


Drishtikon: A Management Journal is a Biannual Journal of Symbiosis Centre for Management and Human Resource Development. The objective of this journal is to disseminate knowledge encompassing emerging management concepts, product and process innovations, structure and performance of organizations and industries in dynamic socio-cultural, political, technological, economical and political environment. Journal is indexed within Ebsco Database, Cabell's Directory of Publishing Oppurtunities and Ulrich’s Periodical Directory.

Table of Contents

Vol 10, No 2 (2019)


Purchase Intentions of Branded Apparels Through Conventional and Online Shopping Modes - A Close Inquest into the Youth of Andhra Pradesh, India
B. Upendra Rao, V. Krishna Mohan
 Vol 10, No 2 (2019), Pagination: 1-38
ABSTRACT |  PDF     Abstract Views: 6  |  PDF Views: 0
Nudging Behaviour in Marketing Dynamics:Behaviour Economics and Marketing-An Interlinking
Shailey Singh
 Vol 10, No 2 (2019), Pagination: 39-58
ABSTRACT |  PDF     Abstract Views: 11  |  PDF Views: 0
An Empirical Analysis on Factors Influencing to Adopt Mobile Games in India:A Study Conducted on Smart Phone Users
Debarun Chakraborty
 Vol 10, No 2 (2019), Pagination: 59-72
ABSTRACT |  PDF     Abstract Views: 7  |  PDF Views: 0