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Gayatri,
- Localized Girdle Sensation of Mid-Trunk (False Localizing Sign) in a Patient with Compressive Cervical Myelopathy
Abstract Views :224 |
PDF Views:121
Authors
Affiliations
1 Department of Medicine, Regional Institute of Medical Sciences RIMS, Imphal, Manipur, IN
1 Department of Medicine, Regional Institute of Medical Sciences RIMS, Imphal, Manipur, IN
Source
International Journal of Medical and Dental Sciences, Vol 6, No 1 (2017), Pagination: 1421-1425Abstract
Patient with compressive cervical myelopathy sometimes present with localized girdle sensation in the mid trunk (called false localizing sign). This symptom often confuses physicians, but the clinical features and mechanism are still unclear. We present a male patient presented with localized girdle sensation in the middle trunk following fall. Later on diagnosis of compressive cervical myelopathy was made after MRI cervical spine.Keywords
Girdle Sensation, Cervical Cord, Myelopathy, False Localizing Sign.Full Text
References
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- Larner AJ. False lacalising sign. J Neurol Neurosurg Psychiatry 2003;74:415-18.
- Ro LS, Chen ST, Tang LM, Wei KC. Concurrent trigeminal, abducens and facial nerve palsies presenting as false localizing signs: case report. Neurosurgery 1995;37:322–4.
- Adams KK, Jackson CE, Rauch RA, Hart SF, Kleinguenther RS, Barohn RJ. Cervical myelopathy with false localizing sensory levels. Arch Neurol 1996;53:1155–81.
- Ochiai H, Yamakawa Y, Minato S, Nakano K, Wakisaka S. Clinical features of the localized girdle sensation of mid-trunk (false localizing sign) appeared in cervical compressive myelopathy patients. J Neura 2002;249:549-53.
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- Davie C, Kennedy P, Katifi HA. Seventh nerve palsy as a false localising sign. J Neurol Neurosurg Psychiatry 1992;55:510–11.
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- Maurice-Williams RS. Multiple crossed false localizing signs in a posterior fossa tumour. J Neurol Neurosurg Psychiatry 1978;38:1232–4.
- Round R, Keane JR. The minor symptoms of increased intracranial pressure, 101 cases with benign intracranial hypertension. Neurology 1988;38:1461–4.
- Hellmann MA, Djaldetti R, Luckman J, Dabby R. Thoracic sensory level as a false localizing sign in cervical spinal cord and brain lesions. Clinical Neurology and Neurosurgery 2013;115:54–6.
- Jamieson DRS, Teasdale E, Willison HJ. False localising signs in the spinal cord. BMJ 1996;312:243–4.
- Evaluation of Exogenous Application of 24-Epibrassinolide and Silicon on Mophological Characters of Salt Stressed Wheat Varieties
Abstract Views :309 |
PDF Views:3
Authors
Affiliations
1 Department of Biological Sciences, School of Basic Sciences, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), IN
2 Department of Molecular and Cellular Engineering, Jacob School of Biotechnology and Bioengineering, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), IN
3 Department of Biological Sciences, School of Basic Sciences, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), IN
1 Department of Biological Sciences, School of Basic Sciences, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), IN
2 Department of Molecular and Cellular Engineering, Jacob School of Biotechnology and Bioengineering, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), IN
3 Department of Biological Sciences, School of Basic Sciences, Sam Higginbottom Institute of Agriculture, Technology and Sciences, Allahabad (U.P.), IN
Source
Asian Science, Vol 11, No 1 (2016), Pagination: 1-5Abstract
Wheat is a major cereal crop in many parts of the world and it is commonly known as king of cereals. Brassinosteroids (BRs) are growth-promoting natural products found at low levels in pollen, seeds, and young vegetative tissues throughout the plant kingdom. An experiment was conducted to evaluate the effect of different combinations of Silicon (Si) and 24-epibrassinolide (EBL) on wheat varieties grown under 100 mM salt stress. The result showed that shoot length of plant increased with the application of EBL and Silicon and it was increased the maximum in salt tolerant varieties in comparison to non-tolerant. Whilst, reduction was observed in ischolar_main length along with the increasing concentration of EBL. The effect of different combinations of silicon and 24-epibrassinolidealso increased the germination percentage (%) in tolerant and non-tolerant wheat varieties.
Keywords
24-Epibrassinolide, Salt Stress, Silicon, Seed Germination, Shoot-Root Length.
- Digital Marketing Communication in Indian Car Market:Understanding the Attitudinal Beliefs
Abstract Views :472 |
PDF Views:155
Authors
Affiliations
1 BCIPS, Dwarka, Delhi, IN
2 Department of Commerce, Lakshmibai College, University of Delhi, IN
1 BCIPS, Dwarka, Delhi, IN
2 Department of Commerce, Lakshmibai College, University of Delhi, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 15, No 1 (2017), Pagination: 57-68Abstract
Digital technologies have created remarkable effects on communication, promotion, branding and importantly consumer behaviour. Consumers in the marketplace are getting accustomed to myriad digital tools, technologies and channels. Marketers irrespective of size, type and industry are increasing their digital spend as this medium offers more return on investment compared to traditional marketing. In India, digital stats are increasing over the years in terms of internet access, possession of digital devices, subscription of social networking sites and increased time devoted to various digital usages. Marketers are adapting fast to digital format because it is interactive, personalized, relevant, informative and cost effective. FMCG, BFSI and Automobiles have been consistently ranked as the top digital spenders of the country for last five years. Consumers are attracted towards the digital medium because it is attractive, easy to use, engaging and offers customers the relevant content by recognizing them as an individual having unique needs rather than being a faceless member of the masses. The present study is an attempt to understand the attitudinal beliefs of digital marketing communication in Indian car market. The study is based on primary and secondary data. Secondary data were reviewed extensively to understand the characteristics of digital marketing. Primary data are collected from 801 respondents using area wise proportionate sampling from Delhi. Reliability of the scale was checked with the help of Cronbach's Alpha. One sample Wilocoxon Signed Rank Test was applied as test of significance.Keywords
Digital Marketing, Technology, Indian Car Market, Value Proposition.Full Text
References
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- Becherer, R. C. & Halstead, D. (2004). Characteristics and internet marketing strategies of online auction sellers. International Journal of Internet Marketing and Advertising, 1(1). 24-37.
- Edelman, D. & Heller, J. (2015, August 12). How d ig ita l marketing operations can transform business. Insights & Publications. McKinsey & Company. Retrieved from http://www.mckinsey.com /insights/marketing_sales/how_digital_marketing_operations_can_transform_business
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- Emarketer (2015). Digital Paves the Way to Car Rental and Purchase in Germany Over 40% o f internet users research cars online. Retrieved from http://www.emarketer.com/Article/Digital-Paves-Way-Car-Rental-Purchase-Germany/1013511#sthash.UJWwHQLQ.dpuf
- Ferrar, M. (2010). Understanding digital marketing. The British Journal of Administrative Management, 12 (14).
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- Google Study (2012). More car buyers hunting on-line before hitting showrooms: Google study. Retrieved from http://www.campaignindia.in/Article/304011,more-car-buyers-hunting-on-linebeforehitting-showrooms-google-study.aspx
- Gupta, S. (2015) Volkswagen India: Das Auto Digitally. Harvard Business Publishing for Educators. Retrieved from https://cb.hbsp.harvard.edu/cbmp/product/IMB513-PDF-ENG
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- J. D. Power Report (2015). Vertical Websites Have the Greatest Impact on New-Vehicle Purchasing Decision. Retrieved from http://india.jdpower.com/press-releases/2015-china-auto-media-study-ams
- Kaplan, R. S., 8i Norton, D. P. (2004). Strategy maps: Converting intangible assets into tangible outcomes. Boston, Harvard Business Press.
- Kaptyukhin, R. V., Romanov, A. A., Zhidkova, 0. N., 8i Danchenok, L. A (2013). Features of Online Marketing Communications and Their Classification. World Applied Sciences Journal, 27(13), 131-136.
- Kierzkowski, A., Mcquade, S., Waitman, R., 8i Zeisser, M. (1996). Current research: marketing to the digital consumer. The Mckinsey Quarterly, (2). 180-183.
- Kink, N. 8i Hess, T. (2008). Search engines as substitute for traditional information sources? An investigation of Media Choices. The Information Society, 24(1). 18-29
- Nair, S. (2015, November 4). Thinking of buying a car? Just go online! Your Story. Retrieved from http://yourstory.com/2015/ll/cardekho_com/
- Ricciuti, M. (1995). Database vendors hawk wares on Internet. InfoWorld, 17(2). 9- 10.
- Smith, K. T. (2011). Digital marketing strategies that Millennials find appealing, motivating, or just annoying.Journa/ o f Strategic Marketing,19{6). 489-499.
- Yasmin, A., Tasneem, S., 8i Fatema, K. (2015). Effectiveness of Digital Marketing in the Challenging Age: An Empirical Study. International Journal of Management Science and Business Administration, 1(5). 69-80.
- Accenture Global Automotive Report (2015). Would you buy a car online? Retrieved from http://www.pcquest.com/would-you-buy-a-car-online/
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- Bruce, Chris (2015, February 5). Young car buyers prefer to buy cars online. Who knew? AutoBlog. Retrieved from http://www.autoblog.com/2015/ 02/05/young-car-buyers-shop-online-avoid-dealerships/
- CarDekho.com (2015, July 22). Online Innovation is the key to success in auto industry, says CarDekho. Business Standard. Retrieved from http://www. busi ness-standard.com/article/newscd/online-innovation-is-the-key-to-success-in-auto-industry-says-cardekho-115072201091_l.html
- Digital Vidya (2015, September 14). Volkswagen India used social media marketing to increase followers up to 2,300 on its LInkedIn page. [Blog] Retrieved from http://www.digitalvidya.com/blog/volkswagen-india-used-social-media-marketing-to-increase.
- Constraints Faced by Small, Medium and Large Farmers in Mushroom Cultivation
Abstract Views :243 |
PDF Views:0
Authors
Affiliations
1 Department of Extension Education Institute of Agriculture Sciences, Banaras Hindu University, Vanarasi (U.P.), IN
2 Department of Agricultural Communication, College of Agriculture, G.B. Pant University of Agricultural and Technology, Pantnagar, U.S.Nagar (Uttarakhand), IN
1 Department of Extension Education Institute of Agriculture Sciences, Banaras Hindu University, Vanarasi (U.P.), IN
2 Department of Agricultural Communication, College of Agriculture, G.B. Pant University of Agricultural and Technology, Pantnagar, U.S.Nagar (Uttarakhand), IN
Source
Agriculture Update, Vol 13, No 4 (2018), Pagination: 477-479Abstract
Mushroom cultivation is one of the most economical ways of upgrading income of the farmers other than field crops, which ultimately increase human resource directly or indirectly. Mushroom cultivation as a self-employment venture is now being promoted by various Government Department, State Agricultural Universities, and National Research Centre of Mushroom (NRCM) and NGOs. But, in this venture various risk are also involved which must be considered. This paper observes the major constraints faced by mushroom growers during various stages of mushroom cultivation such as awareness regarding procurement of raw material, lack of physical facilities like cold storage and infrastructure, financial constraints like difficulty in borrowing loans and lack of proper marketing channels etc.Keywords
Mushroom, Mushroom Cultivation, Self-Employment, Mushroom Growers, Constraints.References
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- Marshall, E. and Nair, N.G. (2009).Making money by growing mushroom, Rome, Italy: FAO Publications.
- Paul, N., Panjabi, N. K. and Paul, S. (2001). Socio-economic constraints in development of mushroom enterprise. Indian J.Extn. Edu., 37 (1&2) : 63-67.
- Sawant, S. S., Naik, V. G. and Talathi, J. M. (2001). Marketing of mushroom. Indian J. Agric. Mktg., 15(2): 88-94.
- Sharma, V. P., Sudheer, K. A., Gautam, Y., Singh, M. and Kamal, S. (2017). Status of mushroom production in India.Directorate of Mushroom Research (ICAR) Publication, Solan ( H.P.) India.
- Shirur, M. and Shivalingegowda, N.S. (2015). Mushroom Marketing Channels and Consumer Behaviour: A Critical Analysis, Mysore J. Agric. Sci., 49 (2): 390-393.
- Singh, M.,Vijay, B., Kamal, S. and Wakchaure, G. C. (2011). Mushrooms: Cultivation, marketing and consumption. Chambaghat, Directorate of Mushroom Research (ICAR) Publication, Solan (H.P.) India.
- Vashisht and Shashi (2007). Study on acceptability of mushroom production technology by farm women of district Jhajhar, Haryana for income generation. Paper presented In on ‘Serving farmers and saving farming: Indian imperative and global perspective’ College of Home Science, G. B. P. U. A. & T. (January 10-12):177pp.
- Verma, D. (2007). Impact of mushroom production training on below poverty line beneficiaries of Udham Singh Nagar district. M.Sc. Thesis, Division of Agriculture Extension and Communication, G. B. Pant University of Agriculture and Technology. U. S. Nagar, Pantnagar, Uttarakhand (India).