Vol 2, No 2 (2013)

Table of Contents

Vol 2, No 2 (2013)

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Articles

Gender Effects on Risk Perception and Risk Behavior of Entrepreneurs at SMEs in Sri Lanka
Pradana Mudiyanselage Bandula Jayathila
 Vol 2, No 2 (2013), Pagination: 1-11
ABSTRACT |  PDF     Abstract Views: 79  |  PDF Views: 17
Mental Accounting of Mutual Fund Investors and Marketing Mix -- A Study from '4C' Marketing Mix Perspective
Tarak Paul
 Vol 2, No 2 (2013), Pagination: 12-22
ABSTRACT |  PDF     Abstract Views: 192  |  PDF Views: 55
Consumer Involvement Profile Incorporating the Moderating Effects of Brand Loyalty and Brand Trust
Debasis Bhattacharya, Dipak Saha
 Vol 2, No 2 (2013), Pagination: 23-45
ABSTRACT |  PDF     Abstract Views: 231  |  PDF Views: 52
Dimensions of Consumer Dissatisfaction-A Study on Wealth Management Practices in Rajasthan
Dhiraj Jain, Anupama Jhala
 Vol 2, No 2 (2013), Pagination: 46-56
ABSTRACT |  PDF     Abstract Views: 103  |  PDF Views: 33
Effectiveness of Relationship Marketing Strategy; A Study of Financial Services Organization in Nuwaraeliya District
Udeshini Rajalingam, Ambalam Pushpanat
 Vol 2, No 2 (2013), Pagination: 57-63
ABSTRACT |  PDF     Abstract Views: 96  |  PDF Views: 18
Brand Image - A New Marketing Strategy with Special Reference to Dindigul Locks
S. Kaliyamoorthy, S. Parithi
 Vol 2, No 2 (2013), Pagination: 64-75
ABSTRACT |  PDF     Abstract Views: 183  |  PDF Views: 44
Leveraging Distribution Networks for Competitive Advantage: A Case of FMCG Channel Management at ITC Ltd.
Ray Titus, Debashish Sengupta, Alankrita Garg
 Vol 2, No 2 (2013), Pagination: 76-86
ABSTRACT |  PDF     Abstract Views: 375  |  PDF Views: 114
Consumers' Shopping Behavior of Convenience Goods in Organised Retail Stores
G. Nandhini Devi, S. Sankaranarayanan, Deepak Ashokkumar
 Vol 2, No 2 (2013), Pagination: 87-95
ABSTRACT |  PDF     Abstract Views: 107  |  PDF Views: 28
Assessing Consumers' Perceived Quality Using formative and Reflective Measures at the Destination Level
Enayet Hossain, F.O Masaaki, Y Hisashi
 Vol 2, No 2 (2013), Pagination: 96-111
ABSTRACT |  PDF     Abstract Views: 154  |  PDF Views: 27
A Study on the Preference of Social Advertisements among the Adults in Erode
R. Maheswari, G. Suresh
 Vol 2, No 2 (2013), Pagination: 112-119
ABSTRACT |  PDF     Abstract Views: 183  |  PDF Views: 46
Performance Evaluation of Maruti Suzuki India Limited: An overview
Vishal. S. Rana, Murlidhar A. Lokhande
 Vol 2, No 2 (2013), Pagination: 120-129
ABSTRACT |  PDF     Abstract Views: 162  |  PDF Views: 70
Key Factors Analysis for Retention & Attraction of Employees
Parul P. Bhat, M. Ashokkumar
 Vol 2, No 2 (2013), Pagination: 130-146
ABSTRACT |  PDF     Abstract Views: 183  |  PDF Views: 73
Impact of Advertisement on the Brand Preference of Aerated Drinks
Brajdeep Singh
 Vol 2, No 2 (2013), Pagination: 147-160
ABSTRACT |  PDF     Abstract Views: 488  |  PDF Views: 61
A Study on Various Dimensions of Problems and Prospects of MFI's in Udaipur City
Yogita Wagh
 Vol 2, No 2 (2013), Pagination: 161-171
ABSTRACT |  PDF     Abstract Views: 191  |  PDF Views: 66
A Study of Factors Affecting Customer Satisfaction in Present Highly Competitive Banking Industry
Prerna Dawar
 Vol 2, No 2 (2013), Pagination: 172-182
ABSTRACT |  PDF     Abstract Views: 191  |  PDF Views: 77
A Study on Customer Behavior towards Banking Services with Special Reference to Public Sector Banks in Sivagangai Dist
K. Alagarsamy, S. Wilson
 Vol 2, No 2 (2013), Pagination: 183-196
ABSTRACT |  PDF     Abstract Views: 183  |  PDF Views: 40