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Mobile Commerce - A Mode of Modern Business


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1 Manufacturing Engineering Department, Bosch Thermotechnology Ltd., Worcester Wr4 9sw, United Kingdom, United Kingdom
     

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Mobile commerce (M-Commerce) is a buzz today in India. With half a billion mobile subscribers, emerging competition, innovative ways to attracts customer‟s way of doing business has undergone sea change by the use of mobile. Mobile commerce or M-Commerce is conducting business using mobile device, it is an extension of electronic commerce. It is used to buy tickets, paying insurance premium, buying gifts and recharging mobile accounts. Many companies in India started using mobile for doing business; financial sector, Telecom sector; Banking and Real Estate are some of the sectors using mobile commerce. In spite of M-Commerce is subset of ECommerce it has many advantages like accessible at any place, more secure and convenient. MCommerce with features like ubiquity, convenience, personalization and timely service, it is going to be next generation mode of business.

Keywords

Consumers, Markets, Mobile Commerce, Services, Technology
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  • Mobile Commerce - A Mode of Modern Business

Abstract Views: 70  |  PDF Views: 0

Authors

Murugadoss K. Panneerselvam
Manufacturing Engineering Department, Bosch Thermotechnology Ltd., Worcester Wr4 9sw, United Kingdom, United Kingdom

Abstract


Mobile commerce (M-Commerce) is a buzz today in India. With half a billion mobile subscribers, emerging competition, innovative ways to attracts customer‟s way of doing business has undergone sea change by the use of mobile. Mobile commerce or M-Commerce is conducting business using mobile device, it is an extension of electronic commerce. It is used to buy tickets, paying insurance premium, buying gifts and recharging mobile accounts. Many companies in India started using mobile for doing business; financial sector, Telecom sector; Banking and Real Estate are some of the sectors using mobile commerce. In spite of M-Commerce is subset of ECommerce it has many advantages like accessible at any place, more secure and convenient. MCommerce with features like ubiquity, convenience, personalization and timely service, it is going to be next generation mode of business.

Keywords


Consumers, Markets, Mobile Commerce, Services, Technology

References