Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Problems and Prospectus of the Mirchi Growers Marketing Process, with Special Reference to the Guntur Agricultural Marketing Committee, Andhra Pradesh


Affiliations
1 School Of Management Studies Vignan University, India
     

   Subscribe/Renew Journal


Guntur is the hub for the various commercial crops like Chilli, Turmeric, and Tobacco and so on. Guntur Mirchi yard is the world largest chilli trading centre. About 46% of the total chilli production is coming over from this state itself. Though the farmers are yielding the good crop, they are unable to get the good price for their products. This paper analyses the present model of the Mirchi board Guntur, the marketing problems in the existing model. It also explains the marketing process of the chillis. Apart from the existing model, this paper suggested a new model, that which may be useful for the farmers as well as the small and medium scale mirchi vendors. It also suggested the various solutions for the problems like, transportation, mirchi storage at the yard, marketing process, disbursing the amount, safety and security issues at the mirchi yard. This alternative model may be helpful to integrate the relationship between the farmers, mirchi vendors and the Guntur Agricultural Market yard.

Keywords

Guntur Mirchi Yard, Commercial Crops, Chillis, Mirchi Vendors, Marketing Process, Marketing Model, Small And Medium Scale Vendors.
Subscription Login to verify subscription
User
Notifications
Font Size


  • The Andhra Pradesh (Agricultural Produce and Livestock) Markets Act, 1966.
  • A report of Government of India Ministry of Agriculture – 2009.
  • Crop Report 2011-12, Oilseeds and Seeds, January – 2012.
  • P. Parthasarthy Rao, PK Joshi, Shravan Kumar and Kavery Ganguly, Agricultral Diversification in Andhra Pradesh, India: Patterns, Determinants and Implications,
  • Research report No.2, Institutions, Markets, Policy and impacts.
  • Acharya SS.2003. Analystical framework for review of agricultural marketing institutions; Institutional changes in Indian agriculture; Pp. 331-348.
  • Ashok SR and Singh G.2003. Role and constrains of contract farming in agro-processing industry. Indian Journal of Agricultural Economics.pp. 53.3
  • Business Line.2007b. “ITC set to experiment with small vendors”, by Kurmanath KV. Hyderabad: Business Line.
  • CMIE (Centre for Monitoring Indian Economy).2002. Economic Intelligence service: Agriculture 2002. Mumbai, India: CMIE, Andheri East, Mumbai. Manage (National Institute if Agricultural Extension Management). 2003. Contract farming ventures in India: A few successful cases. Spice 4 (March).
  • World Bank 2007. World Development Report 2008. „ Agriculture for Development?, Washington DC; The World bank.

Abstract Views: 761

PDF Views: 0




  • Problems and Prospectus of the Mirchi Growers Marketing Process, with Special Reference to the Guntur Agricultural Marketing Committee, Andhra Pradesh

Abstract Views: 761  |  PDF Views: 0

Authors

Sivakoti Reddy
School Of Management Studies Vignan University, India
K. Siva Nageswara Rao
School Of Management Studies Vignan University, India
M.S.K Varma
School Of Management Studies Vignan University, India
M. Ramu
School Of Management Studies Vignan University, India

Abstract


Guntur is the hub for the various commercial crops like Chilli, Turmeric, and Tobacco and so on. Guntur Mirchi yard is the world largest chilli trading centre. About 46% of the total chilli production is coming over from this state itself. Though the farmers are yielding the good crop, they are unable to get the good price for their products. This paper analyses the present model of the Mirchi board Guntur, the marketing problems in the existing model. It also explains the marketing process of the chillis. Apart from the existing model, this paper suggested a new model, that which may be useful for the farmers as well as the small and medium scale mirchi vendors. It also suggested the various solutions for the problems like, transportation, mirchi storage at the yard, marketing process, disbursing the amount, safety and security issues at the mirchi yard. This alternative model may be helpful to integrate the relationship between the farmers, mirchi vendors and the Guntur Agricultural Market yard.

Keywords


Guntur Mirchi Yard, Commercial Crops, Chillis, Mirchi Vendors, Marketing Process, Marketing Model, Small And Medium Scale Vendors.

References