Asia Pacific Journal Of Marketing & Management Review




Asia Pacific Journal Of Marketing & Management Review

Publisher: Zenith International Research and Academic Foundation (ZIRAF)
Editor: Mrs. S. Midha
Online ISSN: 2319-2836, Print ISSN:
Frequency: Monthly

Description:

The aim of journal is to publish quality research articles in the fields of marketing and allied areas of management. It welcomes papers from both academicians and practitioners on conceptual paradigms, academic research, theories, business models, as well as organizational practices in marketing and management research. The goal of journal is to constitute a qualified and continual platform for sharing studies of academicians, researchers and practitioners. The journal welcomes manuscript submissions from scholars everywhere.

Table of Contents

Vol 2, No 12 (2013)

Articles

Study of Relation between Brand Attitude and Unrealistic Contents in Indian Television Advertisement
Sanjay Jerath, Mrinalini Pandey
 Vol 2, No 12 (2013), Pagination: 1-7
ABSTRACT |  PDF     Abstract Views: 464  |  PDF Views: 1
Foreign Direct Investment In Indian Retail Sector – An Empirical Study
K. T. Srinivas
 Vol 2, No 12 (2013), Pagination: 8-18
ABSTRACT |  PDF     Abstract Views: 637  |  PDF Views: 4
A Study on the Effectiveness and Satisfaction of Employees on Training Methods
R. Padmaja
 Vol 2, No 12 (2013), Pagination: 19-30
ABSTRACT |  PDF     Abstract Views: 433  |  PDF Views: 4
A Study on Students Perception Towards Employer Branding
J. Kavitha, Qutubuddin Khaja
 Vol 2, No 12 (2013), Pagination: 31-42
ABSTRACT |  PDF     Abstract Views: 379  |  PDF Views: 0
Service Quality Perceptions, Customer Satisfaction and Behavioral Intentions in Organized Retailing
Sam Thomas, Milna Susan Joseph
 Vol 2, No 12 (2013), Pagination: 43-54
ABSTRACT |  PDF     Abstract Views: 545  |  PDF Views: 0
Has Globalization Led to the Spread of Materialistic Values and High Consumption Cultures Enabled by Debt in Urban India?
Saju Eapen Thomas, P. R. Wilson
 Vol 2, No 12 (2013), Pagination: 55-64
ABSTRACT |  PDF     Abstract Views: 563  |  PDF Views: 0
Brand Crisis Management - Rescuing a Brand during Crisis
Nayandeepkaur
 Vol 2, No 12 (2013), Pagination: 65-75
ABSTRACT |  PDF     Abstract Views: 447  |  PDF Views: 0
Travel & Tourism as Engine For Growth – A Comparative Evaluation of Fast Developing Countries
Syed Asghar Mehdi
 Vol 2, No 12 (2013), Pagination: 76-83
ABSTRACT |  PDF     Abstract Views: 389  |  PDF Views: 0
In the Wonder Land of Financial Inclusion - A Cross Country Comparison
G. S. Anandan
 Vol 2, No 12 (2013), Pagination: 84-98
ABSTRACT |  PDF     Abstract Views: 472  |  PDF Views: 0
Problems and Prospectus of the Mirchi Growers Marketing Process, with Special Reference to the Guntur Agricultural Marketing Committee, Andhra Pradesh
Sivakoti Reddy, K. Siva Nageswara Rao, M.S.K Varma, M. Ramu
 Vol 2, No 12 (2013), Pagination: 99-105
ABSTRACT |  PDF     Abstract Views: 692  |  PDF Views: 0
Investigations of Gender Stereotyping in Science Activities And Science Achievement Among Pupils In Public Day Primary Schools in Nakuru Municipality, Kenya
Rose Nyambura, Patriciah Wanjiku Wambugu
 Vol 2, No 12 (2013), Pagination: 106-112
ABSTRACT |  PDF     Abstract Views: 371  |  PDF Views: 0
Competition and Challenges for Coffee Cooperatives in Ethiopia at Farm Level and Export Level
S. Nakkiran
 Vol 2, No 12 (2013), Pagination: 113-118
ABSTRACT |  PDF     Abstract Views: 375  |  PDF Views: 0
Globalization, Higher Education and the Indian Women: An Assessment of the Emerging Issues and Challenges
N.R. Nithya
 Vol 2, No 12 (2013), Pagination: 119-129
ABSTRACT |  PDF     Abstract Views: 752  |  PDF Views: 2
An Investigation into the Impact of Low Cost Carriers on Singapore Airlines
Choon-yin Sam, Qiu-tang Chua
 Vol 2, No 12 (2013), Pagination: 130-143
ABSTRACT |  PDF     Abstract Views: 732  |  PDF Views: 0
Politics of Genetically Modified Crops (GMOS) in India: Issues, Challenges and Opportunities
Basil B. Mathew
 Vol 2, No 12 (2013), Pagination: 144-151
ABSTRACT |  PDF     Abstract Views: 579  |  PDF Views: 0
Employees Assistance Programs - An Effective Solution for Human Resource Challenges
Heera Lal Sharma
 Vol 2, No 12 (2013), Pagination: 152-159
ABSTRACT |  PDF     Abstract Views: 475  |  PDF Views: 2