ANVESHAK-International Journal of Management

Md. Zahir Uddin Arif ¹

Affiliations
1 Department of Marketing, Faculty of Business Studies,Jagannath University, Dhaka–1100, Bangladesh, IN

Abstract

The study aims to explore the reasons of increasing establishment of superstores in Bangladesh with special reference to Dhaka city, the capital of Bangladesh. The study is exploratory in nature. Both primary and secondary data and information have been used for the purpose of the study. Secondary data and information have been collected and analyzed from published books, various articles published in refereed journals, research monographs, annual report of Bangladesh Supermarket Owners' Association (BSOA), reports published in daily newspapers and websites of different superstores. Primary information for the study have been collected from 5 superstores of Dhaka city as sample selected through convenience sampling technique, such as Agora, Meena Bazar, Shwapno, Prince Bazar, Nandan Mega Shop using a semi-structured questionnaire. The study finds out that because of quality of products and comfort of shopping in the superstores, popularity of such stores is scattering in higher middle class and middle class people of Dhaka city. Educational competency of employees to refrigeration system for perishable goods is also one of the most attractive factors to the customers to choose the superstores in their buying decisions. However, most of the marketers have established superstores due to the increasing number of population of the locality and the increasing demands for fresh products with hassle free shopping. In future, marketers will establish more superstores and they will serve not only the higher income but also the lower income group of customers in Bangladesh. Therefore, marketers should ensure the expected value for the consumers formulating and implementing proper marketing strategies with the rapid expansion of such business. Thus, superstores will be able to contribute to the customers as one of the most profitable service industry in Bangladesh in near future.

Keywords

Superstore, Retail Store, Hassle Free Shopping Environment, Dhaka City

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Dewan Muktadir-Al-Mukit ¹, Md. Momtaz Uddin ², Md. Tarikul Islam ³, Md. Zahir Uddin Arif ⁴

Affiliations
1 Faculty of Business Administration, Eastern University, Road-5, Dhanmondi, Dhaka–1205, BD
2 Department of Business Administration, World University of Bangladesh, Dhanmondi, Dhaka–1205, BH
3 School of Business, Bangladesh Open University, Gazipur–1705, BD
4 Department of Marketing, Faculty of Business Studies, Jagannath University, Dhaka–1100, BD

Abstract

The stock market plays a pivotal role in the growth of an economy to a great extent. The study investigates the relationship between stock market development and economic growth in five SAARC countries: Bangladesh, India, Pakistan, Srilanka and Nepal using collected secondary data of 15 years for the period of 1996-2010. The relationship has been measured in terms of market capitalization, total value of stocks traded, stock turnover ratio and volume of the stock market determined through the total number of companies listed in the stock exchange of each country in this region. By using linear-log model, the study has found out that stock market affects economic growth significantly in SAARC countries. In addition, the result of the study by employing the stepwise regression analysis shows that the most representative indicator of capital market that is positively associated to the real economic growth of each country is market capitalization.

Keywords

Stock Market Development, Economic Growth, Saarc, Market Capitalization

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