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Delineate the Transverse Environment Trade of the Handicraft Industry Market Space: A Small Empirical Survey in Kolkata City, W.B.


Affiliations
1 Assistant Professor, Department of Amity Institute of Information Technology (AIIT), Affiliation: Amity University, Patna 801503, Bihar, India
2 Research Scholar, Seacom Skills University, Bolpur − 731236, West Bengal, India
     

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An important part of Indian culture is craftsmanship. The community of India is inter-woven with crafts, making it more vivid and incredible. There are about twenty three million handloom and handicraft craftsmen in India in 2019, according to the Export Promotion Council estimates. Over the last quarter, handicraft exports have also increased by about 10.52 percent. In spite of this, only about two percent of the world’s handicraft trade is occupied by India. It’s global presence is primarily hindered by the lack of publicity, the lack of awareness of embracing modern technologies and the disparity in its promotion across digital technology and platforms. The current research paper will discuss the obstacles to the promotion of crafts in the global market. The amalgamation of new technologies embedded with marketing activities for the handicraft industry would also aim to recognise this. The implied results of this study would indicate management and promotional interventions needed in the international marketplace for the wafting artisanal industry. 


Keywords

Artisans, Customer Awareness, Digitalisation in Handicraft Industry, Handcrafts, Indicative Factor, Market Space
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  • Delineate the Transverse Environment Trade of the Handicraft Industry Market Space: A Small Empirical Survey in Kolkata City, W.B.

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Authors

Indrajit Ghosal
Assistant Professor, Department of Amity Institute of Information Technology (AIIT), Affiliation: Amity University, Patna 801503, Bihar, India
Bikram Prasad
Research Scholar, Seacom Skills University, Bolpur − 731236, West Bengal, India

Abstract


An important part of Indian culture is craftsmanship. The community of India is inter-woven with crafts, making it more vivid and incredible. There are about twenty three million handloom and handicraft craftsmen in India in 2019, according to the Export Promotion Council estimates. Over the last quarter, handicraft exports have also increased by about 10.52 percent. In spite of this, only about two percent of the world’s handicraft trade is occupied by India. It’s global presence is primarily hindered by the lack of publicity, the lack of awareness of embracing modern technologies and the disparity in its promotion across digital technology and platforms. The current research paper will discuss the obstacles to the promotion of crafts in the global market. The amalgamation of new technologies embedded with marketing activities for the handicraft industry would also aim to recognise this. The implied results of this study would indicate management and promotional interventions needed in the international marketplace for the wafting artisanal industry. 


Keywords


Artisans, Customer Awareness, Digitalisation in Handicraft Industry, Handcrafts, Indicative Factor, Market Space

References





DOI: https://doi.org/10.15410/aijm%2F2021%2Fv10i1%2F157645