ANVESHAK-International Journal of Management

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Financial Performance of FMCG Companies in India:A Comparative Study


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1 Asansol Girls' College, Asansol, West Bengal, India
     

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The present study examines the financial performance of selected fastmoving consumer goods (FMCG) companies in India. For the purpose of the study two leading FMCG companies, ITC and Hindustan Unilever Limited (HUL) have been selected. The study covers a period of eleven years from 2001-02 to 2011-12. The paper empirically examines and compares the financial performance of both the selected companies in terms of liquidity and profitability. For the accomplishment of the objective, various accounting ratios and statistical tools-like average, standard deviation and correlation.

Keywords

Liquidity, Profitability, Performance.
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  • Financial Performance of FMCG Companies in India:A Comparative Study

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Authors

Ranjit Kumar Paswan
Asansol Girls' College, Asansol, West Bengal, India

Abstract


The present study examines the financial performance of selected fastmoving consumer goods (FMCG) companies in India. For the purpose of the study two leading FMCG companies, ITC and Hindustan Unilever Limited (HUL) have been selected. The study covers a period of eleven years from 2001-02 to 2011-12. The paper empirically examines and compares the financial performance of both the selected companies in terms of liquidity and profitability. For the accomplishment of the objective, various accounting ratios and statistical tools-like average, standard deviation and correlation.

Keywords


Liquidity, Profitability, Performance.

References





DOI: https://doi.org/10.15410/aijm%2F2016%2Fv5i2%2F100706