ANVESHAK-International Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Customer's Attitude towards Eco-Friendly Product


Affiliations
1 Banarsidas Chandiwala Institute of Professional Studies-BCIPS, Dwarka, New Delhi, India
     

   Subscribe/Renew Journal


It has been the concern at global platform for the purpose of the preservation of the polluting and degradation of environment. Many studies have been conducted on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of ecofriendly products. In present, consumers are becoming sensitive to the need for switching to green products and services. Though the shift to "green" may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost wise too, in the long run. A number of literature discuss about green marketing and pays attention to the relationship between customer's attitude and environmental strategies in relation to the company's product and services. The present research is an attempt to find out consumer's attitude towards green products. A primary research of 100 respondents in Delhi was carried out to find the various issues related to green products. Price and product features have a strong impact on the buying decision making process.

Keywords

Consumer Awareness, Decision Making Process, Environmental Concerns Green Products.
Subscription Login to verify subscription
User
Notifications
Font Size


  • Ann, K. Amir, G. and Luc, W. (2012). "Go Green! Should Environmental Messages Be So Assertive?", Journal of Marketing. Vol. 46: pp. 95-102.

  • Abdul-Muhmin, A.G. (2007). Exploring consumers’ willingness to be environmentally friendly.

  • Abdul, R.H. (2009). Consumers’ intention and factors affecting green food consumption. Master Dissertation, University Putra Malaysia.

  • Chan, R.Y.K. and Lau L.B.Y. (2000). Antecedents of green purchases: a survey in China, J. Consumer Market, 17: pp. 338-357.

  • D’Souza, C., Taghiam, M., Lamb, P., Peretiatko, R. (2006). Green decisions: demographics and consumer understanding of environmental labels, International Journal of Consumer Studies, 31: pp. 371-376.

  • Lee, K. (2008), Opportunities for green marketing: Young consumers, Market. Intell.Plann., 26: pp. 573-586.

  • Lee, K. (2008). Opportunities for green marketing: Young consumers, Market. Intell.Plann., 26: pp. 573-586.

  • Magnusson, M, Arvola A, Hursti U, Aberg L. and Sjoden, P. (2001). Attitudes towards organic foods among Swedish consumers, British Food Journal, Vol. 103(3), pp. 209-226.

  • Mintel (2009). Ethical Clothing UK-2009. Mintel International Group Limited.

  • Mei, O.J., Ling K.C. and Piew T.H. (2012). The antecedents of green purchase intention among Malaysian consumers, Asian Soc. Sci., Vol. 8: pp. 248-263.

  • Ottman, Jacquelyn A. (1993). Green marketing, NTC Business Books Lincolnwood, Ill., USA, pp. 173-175

  • Pavan, M.P.S. (2010). Golden rule of green marketing. Green Market. India: Emerg.Opportunities Challenges

  • Peter, P.L. (2011). The willingness to pay for green and fair trade product types. Master thesis Erasmus University Rotterdam.

  • Phuah, K.T., Rezai G., Zainalabidin M. and Shamsudin, M.N. (2012). Malaysian perception and attitude towards green concept and going green. Proceeding of 3rd International Conference on Business and Economic Research, Mar. 12-13, Bandung, Indonesia, pp. 401-414.

  • Teng, P.K., Rezai, G. Mohamed Z. and Shamsudin, M.N. (2012). Factors influencing public intention towards purchasing green food in Malaysia, OIDA Int. J. Sustain. Dev., 04: pp. 51-60.

  • Wahid, N.A., Rahbar E. and Shyan, T.S. (2011). Factors influencing the green purchase behavior of Penang environmental volunteers, Inter. Bus. Manage., 5: pp. 38-49.

  • Teng, P.K., Rezai, G., Mohamed Z. and Shamsudin, M.N. (2012). Factors influencing public intention towards purchasing green food in Malaysia, OIDA Int. J. Sustain. Dev., 04: pp. 51-60.

  • Rezai, G., Teng, P.K., Mohamed Z. and M.N. Shamsudin, M.N. (2013), Going green: Survey of perceptions and intentions among Malaysian consumers, Int. Bus. Manage.,Vol. 6: pp. 104-112.

  • Rezai, G., Teng, P.K., Mohamed Z. and M.N. Shamsudin, M.N. (2011), Demographic and attitudinal variables associated with Consumers’ intention to purchase green produced foods in Malaysia, Int. J. Innov. Manage. Technol., Vol. 2: pp. 40-40.

  • Wahid, N.A., Rahbar E. and Shyan, T.S. (2011). Factors influencing the green purchase behavior of Penang environmental volunteers, Inter. Bus. Manage., Vol. 5: pp. 38-49.


Abstract Views: 399

PDF Views: 1




  • Customer's Attitude towards Eco-Friendly Product

Abstract Views: 399  |  PDF Views: 1

Authors

Deepali Saluja
Banarsidas Chandiwala Institute of Professional Studies-BCIPS, Dwarka, New Delhi, India

Abstract


It has been the concern at global platform for the purpose of the preservation of the polluting and degradation of environment. Many studies have been conducted on the green marketing exploring the importance of the topic and relationship to the attitude and purchasing behavior of the consumers of ecofriendly products. In present, consumers are becoming sensitive to the need for switching to green products and services. Though the shift to "green" may appear to be expensive in the short term, it will definitely prove to be indispensable and advantageous, cost wise too, in the long run. A number of literature discuss about green marketing and pays attention to the relationship between customer's attitude and environmental strategies in relation to the company's product and services. The present research is an attempt to find out consumer's attitude towards green products. A primary research of 100 respondents in Delhi was carried out to find the various issues related to green products. Price and product features have a strong impact on the buying decision making process.

Keywords


Consumer Awareness, Decision Making Process, Environmental Concerns Green Products.

References





DOI: https://doi.org/10.15410/aijm%2F2016%2Fv5i2%2F100701