ANVESHAK-International Journal of Management

Open Access Open Access  Restricted Access Subscription Access
Open Access Open Access Open Access  Restricted Access Restricted Access Subscription Access

Changing Buying Pattern of Consumer on Online Shopping:A Perceptional Study on MBA Students in Midnapur District (West Bengal)


Affiliations
1 Institute of Management Study (IMS), Kolkata, India
2 Department of Business Administration, Vidyasagar University, India
3 Institute of Management Study, Kolkata, India
     

   Subscribe/Renew Journal


The growth rate of India's e-commerce industry is fascinating. Online shopping is a way where consumer can purchase and sale their product through internet. A few years ago the peoples were not aware about the online technology or e-marketing. But now a day the awareness of the online product is very high. Different web portals have been launched in India and throughout the world. It is a very simple way where user can buy their product very easily through Mobile, Laptop, Tab and simple a mouse click on the PC. The portals are captured the traditional market and the significance of the product availability is very high. By the changing of consumer buying pattern, the world has been moved forward. By offering online shopping facilities, traditional companies seek to decrease the operating costs, improve customer experience, retain/expand customer base, reduce their distribution networks, and downsizes the number of their service staff. Consumers also get benefit in terms of expediency, rate and round-the-clock availability of online services. For this research, 100 respondents were collected through questionnaire from the Midnapur District (West Bengal) on MBA students. Internet and non-internet users are given their response in this study. The Primary objective of the current study is to understand the online buying pattern of consumers in Midnapur District (West Bengal). It has also made an attempt to get information about the scope of improvement in online shopping website.

Keywords

Online Shopping, Buying Pattern, Drastic Changes, E-Security, Shopping Need, Managerial Implications.
Subscription Login to verify subscription
User
Notifications
Font Size


  • http://articles.timesofindia.indiatimes.com/2013-11-14/internet/44073307_1_internet-and-mobile-association-internetpenetration-ruralindia

  • Ranganathan, C. and Ganapathy, S. (2002), "Key Dimensions of Business-toConsumer Websites", Information and Management, Vol. 38, pp. 457-465.

  • Tinne, W.S. (2010), "Impulse Purchasing: A Literature Overview", ASA University Review, Vol. 4(2), pp. 65-73.

  • Patna, H.C. (2013), "Is online Shopping Booming in India?: An Empirical Study", Retrieved from http://www.mbaskool.com/business-articles/marketing/7695-isonlineshopping-booming-in-india-an-empiricalstudy.

  • Griffiths, M. and Whitty, M. (2010), "Online Behavioural Tracking in Internet Gambling Research: Ethical and Methodological Issues", International Journal of Internet Research Ethics, Vol. 3.

  • Dr. Suresh, A.M. and Shashikala, R. (2011), "Identifying Factors of Consumer Perceived Risk towards Online Shopping in India", 3rd International Conference on Information and Financial Engineering, IPEDR, Vol. 12.

  • Alam, S.S. and Yasin, N.M. (2010), "What Factors Influence Online Brand Trust: Evidence from Online Tickets Buyers in Malaysia", Journal of Theoretical & Applied Electronic Commerce Research, Vol. 5, Issue 3, pp. 78-79.

  • Bashir, S., Zeeshan, M., Sabbar, S., Hussain, R.I. and Sarki, I.H. (2013), "Impact of Cultural Values and Life Style on Impulse Buying Behavior: A Case Study of Pakistan", International Review of Management and Business Research, Vol. 2(1), pp. 193-200.

  • Jun, G. and Jaafar, N.I. (2011), "A Study on Consumers’ Attitude Towards Online Shopping in China", International Journal of Business and Social Science, Vol. 2(22), pp. 122-132.

  • Partha, B.S., Anish, S.K. and Sahin, B.A. (2012), "The Application of E-commerce in Business Application: Their Problems and Prospects", International Journal of Computer Applications (0975-8887), Vol. 49, Issue No. 10, Retrieved from http://www.euroasiapub.org/IJRESS/Sep2013/4.pdf

  • Ghosal, I. and Chatterjee, D. (2014), "Online Shopping: An Empirical Study in West Bengal from the Customer Point of View", International Journal of Scientific Research and Education, Vol. 2, Issue: 11, pp. 2405-2418.

  • Ghosh, M., Ghosal, I. and Chatterjee, D. (2015), "Acceptance of Online Shopping in West Bengal: Customer’s Perception", Pacific Business Review International, Vol. 8, Issue: 1, July, 2015.

  • Ghosal, I. (2015), "A Demographic Study of Buying Spontaneity on E-Shoppers: Preference Kolkata (West Bengal)", Journal of Technology Management for Growing Economies from Chitkara University, Vol. 6, No. 2, October 2015, pp. 65-75.

  • Ghosal, I. and Biswas, D. (2016), "Online Shopping in West Bengal: A Perceptual Study on Customers in Kolkata", 5th All India Conference on Business and Social Studies, to be organized by Durgapur International Business Studies Academia Bidhannagar, Durgapur, West Bengal, India In association with Triveni Devi Bhalotia College Raniganj, Burdwan.

  • Ghosal, I. (2016), "On-Line Shopping Market in West Bengal: An Empirical Study", National Conference on India Inc. Threats and Opportunities through Emerging Disruptions, from Indira Institute of Management, Pune, February 2016, pp. 44-51.


Abstract Views: 598

PDF Views: 2




  • Changing Buying Pattern of Consumer on Online Shopping:A Perceptional Study on MBA Students in Midnapur District (West Bengal)

Abstract Views: 598  |  PDF Views: 2

Authors

Indrajit Ghosal
Institute of Management Study (IMS), Kolkata, India
Nirmal Chandra Roy
Department of Business Administration, Vidyasagar University, India
Rituparna Ghosh
Institute of Management Study, Kolkata, India

Abstract


The growth rate of India's e-commerce industry is fascinating. Online shopping is a way where consumer can purchase and sale their product through internet. A few years ago the peoples were not aware about the online technology or e-marketing. But now a day the awareness of the online product is very high. Different web portals have been launched in India and throughout the world. It is a very simple way where user can buy their product very easily through Mobile, Laptop, Tab and simple a mouse click on the PC. The portals are captured the traditional market and the significance of the product availability is very high. By the changing of consumer buying pattern, the world has been moved forward. By offering online shopping facilities, traditional companies seek to decrease the operating costs, improve customer experience, retain/expand customer base, reduce their distribution networks, and downsizes the number of their service staff. Consumers also get benefit in terms of expediency, rate and round-the-clock availability of online services. For this research, 100 respondents were collected through questionnaire from the Midnapur District (West Bengal) on MBA students. Internet and non-internet users are given their response in this study. The Primary objective of the current study is to understand the online buying pattern of consumers in Midnapur District (West Bengal). It has also made an attempt to get information about the scope of improvement in online shopping website.

Keywords


Online Shopping, Buying Pattern, Drastic Changes, E-Security, Shopping Need, Managerial Implications.

References





DOI: https://doi.org/10.15410/aijm%2F2016%2Fv5i2%2F100699