Table of Contents
Vol 2, No 1 (2012)
Articles
| A Study of HRD Climate and its Impact on Job Satisfaction and Job Behavior of Indian Defense R&D Employees | ||
| Aman Arora | ||
| Vol 2, No 1 (2012), Pagination: 1-11 | ||
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Abstract Views: 334 | PDF Views: 249 | |
| An Analytical Study of 'Selected Factors' Influencing Consumer Buying Decision for Male Cosmetics Products in Pune Region | ||
| Siddharth S. Shimpi, Parag C. Kalkar, Sunita N. Shah | ||
| Vol 2, No 1 (2012), Pagination: 12-15 | ||
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Abstract Views: 186 | PDF Views: 297 | |
| A Study of Quality of Work Life (QWL) in Small Scale Unionized and Non Unionized Organization | ||
| Sarang S. Bhola, Jyoti J. Nigade | ||
| Vol 2, No 1 (2012), Pagination: 16-24 | ||
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Abstract Views: 274 | PDF Views: 106 | |
| Relationship between Marketing Mix Strategies and Consumer Motive: An Empirical Study of "Fresh" Stores in South India | ||
| Rambabu Pentyala | ||
| Vol 2, No 1 (2012), Pagination: 25-34 | ||
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Abstract Views: 194 | PDF Views: 153 | |
| The Motives Underlying Turnover Intentions: Perspectives of IT Professionals | ||
| Purva Dalke, Gyan Prakash | ||
| Vol 2, No 1 (2012), Pagination: 35-42 | ||
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Abstract Views: 176 | PDF Views: 101 | |
| Social Relevance of Working Life for Women Employees in Small Scale Industries: An Empirical Study | ||
| S. C. Patil, Chetan V. Hiremath | ||
| Vol 2, No 1 (2012), Pagination: 43-52 | ||
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Abstract Views: 211 | PDF Views: 66 | |
| A Study on Enterprise Management by Women Entrepreneurs | ||
| S. Sudha, R. Kasilingam | ||
| Vol 2, No 1 (2012), Pagination: 53-67 | ||
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Abstract Views: 264 | PDF Views: 111 | |
| A Study of Rural Retail and Distribution Mix with Respect to Essential Commodities | ||
| Nitin R. Zaware | ||
| Vol 2, No 1 (2012), Pagination: 68-73 | ||
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Abstract Views: 272 | PDF Views: 287 | |
| Employer Branding: A-Star Ltd. An Employer of Choice | ||
| Anitha Thomas | ||
| Vol 2, No 1 (2012), Pagination: 74-79 | ||
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Abstract Views: 180 | PDF Views: 113 | |
| Social Marketing in the Indian Context: Opportunities and Challenges Ahead | ||
| Indrani Saha, Parimal Kr. Sen | ||
| Vol 2, No 1 (2012), Pagination: 80-83 | ||
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Abstract Views: 172 | PDF Views: 464 | |
Book Review
| Researching Young People's Experiences of Digital Technologies | ||
| Jayashree Vispute | ||
| Vol 2, No 1 (2012), Pagination: 85-86 | ||
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Abstract Views: 162 | PDF Views: 77 | |
Case Study
| When It Rains, It Pours….Or Is It - Lose Sight, Lose Might!!! | ||
| Kalindi Kale | ||
| Vol 2, No 1 (2012), Pagination: 87-91 | ||
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Abstract Views: 178 | PDF Views: 76 | |
Bibliography
| 'Corporate Social Responsibility'(CSR) | ||
| Asita A. Ghewari, S. V. Shrigiriwar | ||
| Vol 2, No 1 (2012), Pagination: 92-95 | ||
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Abstract Views: 303 | PDF Views: 450 | |