Financial planners and consultants are emerging to offer a variety of services in a number of places. Insurance industry itself is subjected to a closer scrutiny at public level. The growth of insurance business to a large extent will be dependent on the skills and the ability of the well trained agents to attract the public to its fold. The needs of the policyholders can be known only from the insurance agents. Hence, it is important to study the opinion of agents about the policyholders to fulfill the needs of the policyholders. The study is descriptive based on both the primary and secondary data. Totally 248 (180 - public +68 - private) agents were taken as samples for the study. The analysis brings to limelight that the major factors considered by the policyholders for taking policies as per the opinion of the agents is low risk, high return and safety. The analysis makes it clear that the major policies preferred by the policyholders as per the opinion of the agents is money back policy and endowment policy. The analysis unveils that the major prospects preferred by the agents for getting policies are government employees and professionals. Developing a satisfied clientele that will recommend an agent's services to other potential customers, is a key to success in this field.
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