Growing customer's need for cheap, accessible and efficient communication modes has resulted in the phenomenal growth of cellular phone industry around the world in general. Many people who are travelling abroad these days either for vacation or work related matters are using international SIM cards. Network connectivity of a telecommunication service, after reaching the international location, is an important criterion for a prospective Indian customer. Moreover, international telecommunication service is itself a costly affair. But at the same time the customers need to interact with other persons, specially the corporate people or, the people who go out for pleasure trips. This study tries to identify the factors which motivate the customers in buying such services. There are number of factors that can influence the decision of whether to go for international telecom service or a local one depending on versatile issues. The study indicates some compelling factors such as network connectivity rather than cost.
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