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Hemanth kumar, V.
- Current Scenario of Stress Management Training (SMT) @ IT Firms
Authors
1 Management Studies, S.K. University, Anantapur, Andra Pradesh-515003, IN
2 Management Studies, Sri Sairam Engg. College, Chennai, Tamil Nadu-600044, IN
3 Management Studies, Sri Sairam Engg. College, Chennai, Tamil Nadu 600044, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 5, No 1 (2007), Pagination: 50-55Abstract
In the recent walks of work life, the much spoken and worried about subject among men and women is to have a balanced living, in the midst of work and personal pressures. Almost each and every individual is prone to the ever spreading syndrome called 'Stress'. Especially the working professionals in the field of Information Technology are much affected by stress due to their hectic work schedule and prolonged working hours and many more to quote...
In this juncture, the organizations are very much keen in taking care of their employees by taking up utmost measures to reduce and control stress levels of the employees. The Stress Management Training (SMT) programme is one of the current hot and hard to talk concept, which still awaits for better and better solutions for numerous work life stressors.
This paper brings in the current scenario of Stress Management Training at the IT Amis and vitality of having an effective SMT that is really beneficial to the employees and the organisation. It deals with the types of stress and stressors, its sources. The consequences of stress, and how it affects the individual physically, psychologically and behaviorally. The essentials of an effective Stress Management Programme, and the general critics which in tum reveals the vital areas of focus and new methods to practice in the training programmes.
Full Text
- Advertisements’ Influence and Antecedents of Purchase Intention towards FMCG Products in Chennai City - A Study
Authors
1 Bharathiyar University, Coimbatore, Sri Sai Ram Institute of Management Studies, Chennai, IN
2 Sri Sai Ram Institute of Management Studies, Chennai, IN
Source
SAMVAD: International Journal of Management, Vol 11 (2016), Pagination: 65-70Abstract
In today's massive influx of product availability, advertisements have become analogous to enhance the purchase intention of a potential buyer. Also advertising is a potent vehicle which creates tremendous impact in customers' mind and sentiments that quench their thrust of the products. This study aims to consider the roles of individual perception on attitude towards advertisements and brands and also its relationship with corporate credibility which yields in Purchase Intention. The study has been conducted among people of various walks of life to access the significance of Purchase intention with that of corporate credibility, attitude towards brand and advertisements.Keywords
Advertisement Influence, Brand Image, Consumer Attitude, Corporate Credibility, FMCG Products, Purchase Intention.Full Text
References
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