South Asian Journal of Marketing & Management Research

H. Ramakrishna ¹, V. Ajjappa ¹

Affiliations
1 Department of Post-Graduate Studies in Commerce, Smt. Saraladevi Sathishchandra Agarwal Government First Grade College, Bellary, Karnataka, IN

Abstract

Agriculture is the backbone of Indian economy. Agriculture and allied sectors accommodates substantial number of people. However, despite of diversion of the considerable amount for the development of agri and allied sectors, but we could not expect the growth as per the estimation. Due to lack of post harvest infrastructure, poor utilization of land, low value addition, poor facility of packaging and presentation are the major reasons for the underdevelopment of this sector. The day-by-day increase in middlemen in the way of marketing of agricultural goods resulted into decrease in the final payment of the farmers. As a result, the debt of Indian farmers is rolling year by year. The labour forces in the Agricultural Produce Marketing Committee are suffering from the adequate knowledge about the organisation structure and the schemes of the Government. Whereas the dealers and commission agents are well organized and they have an abundant knowledge about the operations of APMC. This has resulted into inevitable dependence of the farmers and labours on the commission agents and dealers with regard to operations of APMC. Thus, in this study, an attempt has been made to know to what extent the farmers, labours and dealers are aware about the government schemes for the welfare of the labours force working in APMC. This is an empirical study conducted in Bellary APMC, Karnataka.

Keywords

Agriculture, APMC, Dealers, Farmer, Hamalas, Shemes.

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