South Asian Journal of Marketing & Management Research

V. Ramchander Rao ¹, S. Bharath Kumar ²

Affiliations
1 Kakatiya University, Warangal, Andhra Pradesh, IN
2 Jayamukhi Institute of Technological Sciences, Warangal, Andhra Pradesh, IN

Abstract

Customer Relationship management is a business philosophy and set of strategies, programs, and systems that focuses on identifying and building the loyalty with retailers most valued customers. Based on the philosophy that retailers can increase their profitability by building relationships with their better customers, the goal of CRM is to develop a base of loyal customers who patronize the retailer frequently.CRM has emerged in recent times because it is easier and more profitable to retain existing customers than to acquire new ones. It is a business strategy to learn more about customers needs and behaviors in order to develop stronger relationships with them. The relationship delivers value to customers, and profits to companies. In this I would like to focus on "Customer Relationship Management in Retail Sector – An Empirical Study of Spenser’s Retail outlet in Warangal district of Andhra Pradesh".

Keywords

CRM, Profitability, loyal, Strategies, Patronize.

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