South Asian Journal of Marketing & Management Research

Sandeep Bansal ¹, Rama Bansal ²

Affiliations
1 University School of Business, Chandigarh University, Gharuan, Punjab, IN
2 P.G. Department of Commerce & Management, Arya College, Ludhiana, Punjab, IN

Abstract

Advertising is essentially a thing to induce consumption to make people buy things they do not want. In a developing economy like India, advertising has a profound impact on how people understand life, the world and themselves, especially with regard to their values, choices and behavior. Advertising is considered to be the cornerstone of our socio-economic system. An Advertisement may be defined as paid-for communication, addressed to the public or a section of it, the purpose of which is to influence the opinions or behavior of those to whom it is addressed. Any communication which in the normal course would be recognized as an advertisement by the general public would be included in this definition even if it is carried free-of-charge for any reason. In India, advertising, both traditional and online, has grown in a major way. The objective here is to know about the status of online advertising in India and its applicability in Indian context. In this paper we have discussed about the reasons of preference of Indian people regarding the online marketing, history of online marketing, the functioning of various legal agencies on online advertising like Advertising Standards Council of India, CCC Organization etc. The comparative analysis of advertising regulations in select countries is also discussed. Online advertising is said to have contributed greatly to the growth of online shopping in India, which can limit its areas in self or otherwise.

Keywords

Advertising, Advertising Standards Council of India, Consumer Complaints Council, Law Agencies.

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Rama Bansal ¹, Sandeep Bansal ²

Affiliations
1 P.G. Department of Commerce & Management, Arya College, Ludhiana, IN
2 University School of Business, Chandigarh University, Gharuan, IN

Abstract

E-commerce which is developing at a high rate in India can become a platform for anti-competitive issues and agreements that can come up in the future. In this paper we will discuss the various services of E-commerce used in the E-business like E-Mail, Voice Conferencing, E-Shopping and E-Banking. All the services are discussed in the Indian Context. The data regarding the growth of E-Commerce in a few previous years is being discussed in the light of Facts and Figures. The paper will be helpful to know the current status of E-commerce in India.

Keywords

E-commerce which is developing at a high rate in India can become a platform for anti-competitive issues and agreements that can come up in the future. In this paper we will discuss the various services of E-commerce used in the E-business like E-Mail, Voice Conferencing, E-Shopping and E-Banking. All the services are discussed in the Indian Context. The data regarding the growth of E-Commerce in a few previous years is being discussed in the light of Facts and Figures. The paper will be helpful to know the current status of E-commerce in India.

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Rama Bansal ¹, Pooja Gaur ¹

Affiliations
1 P. G. Department of Commerce & Management, Arya College, Ludhiana, Punjab, IN

Abstract

A good governance is the core process guided by a strategic leadership to provide values with necessary check and balances. The dramatic Enron case has highlighted how companies which were the darlings of the stock market and held up as models for vigorous and innovative growth, can ultimately collapse like a house of cards as they were based on brands&dishonesty. In India, the corporate governance movement began in 1977 with a voluntary code framed by the Confederation of Indian Industries (CII). In the next three years, almost 30 large listed companies voluntarily adopted CII code. To strengthen the corporate governance, amendments to section 217 and 292 of the Companies Act, 1956 were made applicable from December 13, 2000.In this paper we have stressed upon the corporate governance in the Indian banking sector with special reference to State bank of India and Punjab National Bank.

Keywords

Corporate Governance, State Bank of India, Punjab National Bank

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