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Basheer Ahammed, P. V.
- Green Marketing in India: Emerging Trends
Abstract Views :547 |
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Authors
Affiliations
1 Department of Commerce and Centre of Research, PSMO College, Kerala, IN
1 Department of Commerce and Centre of Research, PSMO College, Kerala, IN
Source
South Asian Journal of Marketing & Management Research, Vol 4, No 4 (2014), Pagination: 16-30Abstract
Green marketing is a phenomenon, which has developed particular important in the modern market. In the emerging world, the concept of pollution free activity is given more importance in all the sectors and in all stages. The environmentalists are targeting the industrial sectors as the major contributors for depleting natural resources and environmental destruction. Hence, both production and marketing divisions of industries are stressed more to take utmost care in these areas along with fulfilling the market demands. To overcome these difficulties, a new concept has born in the present globalized world where production, consumption and marketing of the products can be carried effectively ensuring environmental safety. This concept is named as 'Green Marketing'. Green marketing is the marketing of products that are presumed to be environmentally safe. Thus Green marketing incorporates a broad range of activities, including product modification, changes to the production process, packaging changes as well as modifying advertising. This paper attempts to examine, the concept of green marketing, present trends of green marketing in India and its future as well as explores the challenges and opportunities businesses have with green marketing..Keywords
Green Marketing Concept, Green Marketing Mix, Green Marketing Trends, Opportunity & Challenges
- Women Empowerment through MGNREGS - Special Reference to Malappuram District, Kerala
Abstract Views :214 |
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As compared to various wage employment programme, MGNREGs are attractive for women, as it is better paid than any other work in the unorganized sector to women. The MGNREGs has contributed immensely to the increased bargaining power of the agricultural labour. Implementation of the MGNREGs has contributed to very high level of women empowerment. MGNREGs has been an important support structure for the poorest and most marginalized rural communities. Hence this paper aims to analyse the real impact of MGNREGs in Women Empowerment in Malappuram District of Kerala State.
Authors
Affiliations
1 Department of Commerce & Centre of Research, PSMO College, University of Calicut, Tirurangadi, Malappuram, IN
1 Department of Commerce & Centre of Research, PSMO College, University of Calicut, Tirurangadi, Malappuram, IN
Source
South Asian Journal of Marketing & Management Research, Vol 4, No 6 (2014), Pagination: 80-92Abstract
The women in Kerala are better placed compared to all India situations in terms of gender disparity indicators. The potential of women at present is not fully tapped and utilized for the community. If the women are given her proper role in the various activities of the community namely, social, economical and political fields, women will be able to plan, mould and activate various programs for the betterment and the development of the community. She has a positive role in social welfare activities, health care, economic progress etc. If the present political mindset is changed, women can be empowered to participate in the political activities right from the village level to national level.As compared to various wage employment programme, MGNREGs are attractive for women, as it is better paid than any other work in the unorganized sector to women. The MGNREGs has contributed immensely to the increased bargaining power of the agricultural labour. Implementation of the MGNREGs has contributed to very high level of women empowerment. MGNREGs has been an important support structure for the poorest and most marginalized rural communities. Hence this paper aims to analyse the real impact of MGNREGs in Women Empowerment in Malappuram District of Kerala State.