South Asian Journal of Marketing & Management Research

D. Anitha kumari ¹, G. Aravindhan ¹, R. Saranya ¹

Affiliations
1 Department of Management Studies, Sri Ramanujar Engineering College, Chennai, Tamilnadu, IN

Abstract

Employee retention is crucial to the long-term success of the business and therefore the ability to retain employees is a primary measure of the health of the organization. Employees play an vital role in that company which will lead to strength and growth of the company. Descriptive research design was followed in this study, to describe their nature. The survey is based on the formal questionnaire and interview method. Sums of 100 respondents were met from different automobile companies in Chennai. They were briefed about the purpose of the research. Sampling design is the important criterion, Non Probability sampling was used for employees, in which sampling technique has been used in the data collection. In that convenience sampling technique was used in the data collection. The obtained data was analyzed through chi-square test, weighted average method, percentage analysis, finally the reports provides the findings and suggestions to improve present retention strategies. The companies can concentrate more on improving the work environment this, could be done by getting feedback from the employees. The manager can treat the employees as eco friendly that leads to good relationship between employee and employer. More team work can be encouraged and team spirit should be cultivated in the mind of employees to sustain them. Managers may be sensitive to individual difference. Employees should have firm, specific goals, and they should get feedback on how well they are faring in pursuit of those goal.

Keywords

Retention Strategy, Benefits, Awareness, Retention Process, Employees Satisfaction.

Full Text