South Asian Journal of Marketing & Management Research

South Asian Journal of Marketing & Management Research

Publisher: South Asian Academic Research Journals
Editor: Dr. B.C.M.Patnaik
Online ISSN: , Print ISSN: 2249-877X
Frequency: Monthly


The vision of the journals is to provide an academic platform to scholars all over the world to publish their novel, original, empirical and high quality research work. It propose to encourage research relating to latest trends and practices in international business, finance, banking, service marketing, human resource management, corporate governance, social responsibility and emerging paradigms in allied areas of management including social sciences , education and information & technology.

Table of Contents

Vol 4, No 7 (2014)


A Comparative Study on Locus of Control of Academicians and Corporate Employees
Mishra Richa, Munjal Sonia
 Vol 4, No 7 (2014), Pagination: 1-12
ABSTRACT |  PDF     Abstract Views: 582  |  PDF Views: 0
Impact of Stress in Work Life Balance among Working People
G. Muthulakshmi, Venkatrama Raju
 Vol 4, No 7 (2014), Pagination: 13-18
ABSTRACT |  PDF     Abstract Views: 665  |  PDF Views: 0
Impact of SHG's on Rural Economy- A Case Study of North 24 Pgs, District of West Bengal
Rupak Karmakar
 Vol 4, No 7 (2014), Pagination: 19-24
ABSTRACT |  PDF     Abstract Views: 574  |  PDF Views: 0
Exploring Competitiveness of Indian Banking Sector - A Service Quality Perspective
Siddharatha Shankar Bhardwaj, Shikha Mehta
 Vol 4, No 7 (2014), Pagination: 25-42
ABSTRACT |  PDF     Abstract Views: 531  |  PDF Views: 0
Towards Coffee Café Revolution in India: A Case Study of Cafe Coffee Day
Payal Mehandiratta
 Vol 4, No 7 (2014), Pagination: 43-47
ABSTRACT |  PDF     Abstract Views: 661  |  PDF Views: 0
Study of Significant Predictors of Customer Satisfaction in Mobile Banking
Sultan Singh, Sahila Chaudhary, Madhu Arora
 Vol 4, No 7 (2014), Pagination: 48-55
ABSTRACT |  PDF     Abstract Views: 484  |  PDF Views: 0
Contemporary Service Marketing Mix of Hospitals: A Descriptive Study of Udaipur Division
Dharmesh Motwani, Vijay Shrimali
 Vol 4, No 7 (2014), Pagination: 56-69
ABSTRACT |  PDF     Abstract Views: 578  |  PDF Views: 0
Relationship Marketing with Reference to Customer Value
Jasneet Kamboj
 Vol 4, No 7 (2014), Pagination: 71-76
ABSTRACT |  PDF     Abstract Views: 550  |  PDF Views: 0