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Contemporary Service Marketing Mix of Hospitals: A Descriptive Study of Udaipur Division


Affiliations
1 UCCMS, MLSU, Udaipur, India
2 Faculty of Commerce, UCCMS, MLSU, Udaipur, India
     

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The study is aimed to describe the contemporary service marketing mix offered by public&private hospitals in Udaipur division. To serve the purpose descriptive research design is used and a structured questionnaire based on nominal scale is applied to 9 public&21 private hospitals that are chosen by stratified purposive sampling method. The analysis' results depict a clear picture of service marketing mix components of hospitals operating in Udaipur division.

Keywords

Hospital Marketing Mix, Product, Price, Place, Promotion, People, Process and Physical Evidence
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  • Contemporary Service Marketing Mix of Hospitals: A Descriptive Study of Udaipur Division

Abstract Views: 318  |  PDF Views: 0

Authors

Dharmesh Motwani
UCCMS, MLSU, Udaipur, India
Vijay Shrimali
Faculty of Commerce, UCCMS, MLSU, Udaipur, India

Abstract


The study is aimed to describe the contemporary service marketing mix offered by public&private hospitals in Udaipur division. To serve the purpose descriptive research design is used and a structured questionnaire based on nominal scale is applied to 9 public&21 private hospitals that are chosen by stratified purposive sampling method. The analysis' results depict a clear picture of service marketing mix components of hospitals operating in Udaipur division.

Keywords


Hospital Marketing Mix, Product, Price, Place, Promotion, People, Process and Physical Evidence