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Customer Perception Towards Service Quality - A Study with Respect to Unisex Health Clubs in Chennai


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1 Sri Sairam Institute of Management Studies, Sri Sairam Engg. College, Chennai, India
2 S.K. Institute of Management, Sri Krishnadevaraya University, Anantapur, India
     

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Health Clubs, Fitness Centers, Gyms are gaining more efficacy in providing promising results to its customer. Though number are services offered by Health Clubs increase day by day and so the number of competitors, there arises a question among everyone regarding the niche they have for the service quality. Customers choose health club based on their service quality. Thus, it is a high time to understand and analyze the customer’s perception, their expectations and unveil some extremely valuable information to support the study of service quality management priorities at health clubs. In this study, a sample size of 111 has been taken from Chennai area and research has been conducted by a structured questionnaire and various analyses like data analysis, statistical analysis using chi – square tests have been resulted and the service quality measurement has been narrowed with suggestions for betterment of service quality that results in business development.

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  • Customer Perception Towards Service Quality - A Study with Respect to Unisex Health Clubs in Chennai

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Authors

V. Hemanth kumar
Sri Sairam Institute of Management Studies, Sri Sairam Engg. College, Chennai, India
P. Premchand Babu
S.K. Institute of Management, Sri Krishnadevaraya University, Anantapur, India

Abstract


Health Clubs, Fitness Centers, Gyms are gaining more efficacy in providing promising results to its customer. Though number are services offered by Health Clubs increase day by day and so the number of competitors, there arises a question among everyone regarding the niche they have for the service quality. Customers choose health club based on their service quality. Thus, it is a high time to understand and analyze the customer’s perception, their expectations and unveil some extremely valuable information to support the study of service quality management priorities at health clubs. In this study, a sample size of 111 has been taken from Chennai area and research has been conducted by a structured questionnaire and various analyses like data analysis, statistical analysis using chi – square tests have been resulted and the service quality measurement has been narrowed with suggestions for betterment of service quality that results in business development.

Keywords


No keywords

References