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Authors
Affiliations
1 R. K. Arya College, Nawanshahr, IN
Source
Sadbhavana-Research Journal of Human Development, Vol 7, No 2 (2017), Pagination: 55-61
Abstract
Demonetization means the withdrawal of particular form of currency which is in circulation. In India, it took place on 8th November 2016 by banning old 500 and 1000 rupee notes. The main objective of this policy was to affect the black market operations happening in our economy.The present paper studies the effect of demonetization on attitude of consumers after this huge transformation period.
Keywords
Consumer, Attitude, Demonetization, Online Shopping.
Full Text
References
- http://www.thehindu.com/business/Economy/rbi-urges-public-to-adoptdigitalas-atms-runry/article9339020.ece
- http://dx.doi.org/10.1145/299157.299175
- www.ptstechnologies.com/lui/glnoa.php?hl=positive-impact-of-demonetization
- http://articles.timesofindia.indiatimes.com
- www.businessalligators.com/impact-demonetization-ecommerce-industry http://www.indiaretailing.com/2017/01/04/retail/impactdemonetization-online-shopping-2017
