Sadbhavana-Research Journal of Human Development

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Consumers’ Attitude Towards Online Shopping After Demonetization-With Reference to Khanna City


Affiliations
1 R. K. Arya College, Nawanshahr, India
 

Demonetization means the withdrawal of particular form of currency which is in circulation. In India, it took place on 8th November 2016 by banning old 500 and 1000 rupee notes. The main objective of this policy was to affect the black market operations happening in our economy.The present paper studies the effect of demonetization on attitude of consumers after this huge transformation period.

Keywords

Consumer, Attitude, Demonetization, Online Shopping.
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  • http://www.thehindu.com/business/Economy/rbi-urges-public-to-adoptdigitalas-atms-runry/article9339020.ece

  • http://dx.doi.org/10.1145/299157.299175

  • www.ptstechnologies.com/lui/glnoa.php?hl=positive-impact-of-demonetization

  • http://articles.timesofindia.indiatimes.com

  • www.businessalligators.com/impact-demonetization-ecommerce-industry http://www.indiaretailing.com/2017/01/04/retail/impactdemonetization-online-shopping-2017


Abstract Views: 476

PDF Views: 114




  • Consumers’ Attitude Towards Online Shopping After Demonetization-With Reference to Khanna City

Abstract Views: 476  |  PDF Views: 114

Authors

Rajinder Kumar Gupta
R. K. Arya College, Nawanshahr, India

Abstract


Demonetization means the withdrawal of particular form of currency which is in circulation. In India, it took place on 8th November 2016 by banning old 500 and 1000 rupee notes. The main objective of this policy was to affect the black market operations happening in our economy.The present paper studies the effect of demonetization on attitude of consumers after this huge transformation period.

Keywords


Consumer, Attitude, Demonetization, Online Shopping.

References