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Bhatt, Viral
- A Study on Factors Affecting Distribution Channels of Indian Mutual Fund Industry with Special Reference to No-Entry Load Regime – Post 2009
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Authors
Affiliations
1 Gujarat Technological University, Ahmedabad, IN
1 Gujarat Technological University, Ahmedabad, IN
Source
Research Journal of Humanities and Social Sciences, Vol 10, No 2 (2019), Pagination: 691-696Abstract
Indian Mutual Fund Industry started in India in 1964 with first of its kind scheme called US64. Since then, Industry Facing many changes like entry of bank sponsored mutual funds in 1983, private mutual fund in 1999 and meanwhile SEBI introduced in 1996 with regulations known as SEBI Regulations for Mutual Fund 1996 and all mutual fund companies came under this regulations. Mutual Fund Industry in India is going through many regulatory changes after these regulations also. One of the major regulations was introduction of No-Entry Load in the year 2009. Distribution Channel being the key factors for penetration of mutual fund business, no entry load regulation had very much impact on distribution of mutual fund. To check the impact of this change on distribution channel, researcher has studied impact on different factors which affects mutual fund distribution business. This study aims at identifying different constructs of distribution channel on Indian Mutual Fund Industry and their impact on distribution channel. Another Aim to study this is to identify the impact of individual construct on overall effect on distributors which allows the management to identify the areas of improvement in distributing mutual fund products in India.Keywords
Mutual Fund Industry, Distribution Channels.References
- SEBI Circular: June 30, 2009, Circular No.: SEBI/IMD/CIR No. 4/ 168230/09
- Article: Morning Start, 08-02-16, “How Fund Distribution is Evolving in India”
- Book: Bhole, L., & Mahakud, Jitendra. (2009), Financial Institutions and Markets. New Delhi: Tata McGraw Hill
- Article: www.fisdom.com, 07-02-2017, “Mutual fund Distribution in India 2017”
- Book: Gupta, Amitabh. (2002). Mutual Funds in India: A Study of Investment Management. New Delhi: Anmol Publications Pvt. Ltd
- Book: Gupta, N. K. & Chopra, Monika (2010). Financial Markets, Institutions and Services. New Delhi: Ane Books Pvt. Ltd.
- SEBI Circular: February 02, 2018, Circular No.: SEBI/HO/IMD/DF2/CIR/P/2018/16
- Book: Gurusamy, S. (2009). Essentials of Financial Services, 2nd Edition, New Delhi: Tata Mc-Graw Hill Publishing Company.
- Website: www.amfiindia.com, www.sebi.gov.in, www.moneycontrol.com
- Survey Analytics:KPMG-CII. (2009). Indian Mutual Fund Industry- Future in a Dynamic Environment: Outlook for 2015. Delhi: KPMG-CII.
- Survey Analytics:KPMG–Confederation of Indian Industry (CII). 2009, June), Indian Mutual Fund Industry – Future in a Dynamic Environment: Outlook for 2015. New Delhi: KPMG-CII.
- Book: Kothari C. R. – Vishwa Prakashan (1990), Research Methodology – Methods and Techniques 2nd ed., New Delhi
- An Empirical Study on Demographic Factors Influencing Consumers’ usage of Social Media
Abstract Views :286 |
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Authors
Viral Bhatt
1,
Dipanti Joshi
1
Affiliations
1 SAL Institute of Management, Ahmedabad, Gujarat, IN
1 SAL Institute of Management, Ahmedabad, Gujarat, IN
Source
Research Journal of Humanities and Social Sciences, Vol 10, No 2 (2019), Pagination: 709-714Abstract
Considering other demographic factors like age, occupation, income, the researcher has selected four major social media: facebook, twitter, linkedin and google+. The researcher has studied the demographic factors influencing the usage of social media. Most of the people in this age group between 15 to 35 are using facebook for general purpose while for the corporate relations, achievement, status, looking for better opportunities, they are using linked. Twitter is the game of professionals who have achieved the heights in their careers. In the recent past, google+ has also become popular since the youth of Ahmedabad have started using it meaningfully and smartly.Keywords
Empirical Study, Demographic Factors, Consumer, Social Media.References
- Bolton et.all,(2013), Understanding Generation Y and their use of social media:a review and research agenda, Journal of Service Management, Journal of Service ManagementVol. 24 No. 3, 2013pp. 245-267
- Chakraborty, (2013), Using Social Networking Services Effectively for a Successful e-Governance in India
- Cheung et.all,(2010), Online social networks: Why do students use facebook?, Computers in Human Behavior,Computers in Human Behavior 27 (2011) 1337–1343
- Christy M.K. Cheung, Matthew K.O. Lee, (2009), A theoretical model of intentional social action in online social networks, Decision Support Systems, Decision Support Systems 49 (2010) 24–30
- communities: a case of higher education institutes in India, Journal of Product and Brand Management, Journal of Product and Brand Management 22/1 (2013) 40–51
- Denskus and Esser,(2013), Social Media and Global Development Rituals: a content analysis of blogs and tweets on the 2010 mdg Summit, Third World Quarterly, ISSN 0143-6597 print/ISSN 1360-2241 online/13/000405-18
- Dhume, Pattanshetti, Kamble and others, (2011), Adoption of Social Media by Business Education Students: Application of Technology Acceptance Model (TAM), National Institute of Industrial Engineering, Journal of Advertising Research, 44(4), 333-348.
- Hughes et.all(2011), A tale of two sites: Twitter vs. Facebook and the personality predictors of social media usage, Computers in Human Behavior,Computers in Human Behavior 28 (2012) 561–569
- Kalpana Chauhan, Anandan Pillai(2013), Role of content strategy in social media brand
- Rishika, Kumar, Janakiraman,(2012), The Effect of Customers’ Social Media Participation on Customer Visit Frequency and Profitability:An Empirical Investigation,Information Systems Research, ISSN 1047-7047 (print). ISSN 1526-5536 (online)
- Saw, Abbott and Donaghey, Carolyn McDonald,(2012), Social media for International students – it’s not all about Facebook, www.emeraldinsight.com/0143-5124.html
- A Study on Perception of Brand Extension by FMCG Consumer in Ahmedabad
Abstract Views :548 |
PDF Views:1
Authors
Affiliations
1 Research Scholar, Indus University, Ahmedabad, IN
2 Director, SAL Institute of Management, Ahmedabad, IN
1 Research Scholar, Indus University, Ahmedabad, IN
2 Director, SAL Institute of Management, Ahmedabad, IN
Source
Research Journal of Humanities and Social Sciences, Vol 10, No 3 (2019), Pagination: 747-753Abstract
The cost of introducing an entirely new brand is often very high, accompanied by the risk of the failure of new brands in a crowded market. These factors encourage companies to use brand extensions, particularly in the FMCG segment, to leverage the brand capital of the parent Brand. This research study examines in detail the perception and behaviour of the consumers of Ahmedabad in the direction of brand enhancements in the FMCG Segment. The study also seeks to identify the factors influencing consumers to accept brand enhancements in the FMCG Segment. The hypotheses developed for this empirical study were tested statistically with the help of SPSS version 16. Factors such as the perceived similarity and the fit between the parent brand and its extended brand, the reputation of the mother brand and its impact on the extended brand, the nature of the Ahmedabad consumers-whether they perceive the perceived risk of new brands Or not, have been critically investigated in the research Study. The study is based on a primary survey covering all 141 stations under the Ahmedabad Municipal Corporation in order to maintain the overall visibility, perception and acceptance of brand enhancements in the FMCG Segment.Keywords
Brand Enhancement, Brand Loyalty, Brand Value, Extended Brand, FMCG (Pinoys Consumer Goods), Ahmedabad Consumer, Mother Brand, Perceived Risk.- A Study of an Influencing Factor in the Expansion of Brand in the Road Machine Market:An Impassive Study on the Heavy Machinery Production Company (HEPCO)
Abstract Views :606 |
PDF Views:0
Authors
Affiliations
1 Research Scholar, Indus University, Ahmedabad, IN
2 Director, SAL Institute of Management, Ahmedabad, IN
1 Research Scholar, Indus University, Ahmedabad, IN
2 Director, SAL Institute of Management, Ahmedabad, IN