Research Journal of Humanities and Social Sciences

Pragya Jayaswal ¹

Affiliations
1 Delhi Institute of Advanced Studies, Delhi, IN

Abstract

The urban population in India is projected to grow faster than its overall population by 2030. This rapid increase in population will create pressure on the economy as well as on the education system. With the changing time, psychology of students is also changing. Today, attending hours of face-to-face lectures in schools/colleges in today’s dynamic scenario is passé. And this can be suspected as a major reason of dropouts Government schools. Time has come. Teaching needs to be changed. There is a growing need for teachers to make their classes more dynamic as to suit the demand of today’s youth. Another problem which is faced in Indian education system is the shortage of education institutes and faculty. This limitation can be overcome if the learning resources can be provided on cloud and the relevant technology can be made accessible to everyone. Technology, therefore has the capability to address all these issues. Prime Minister Narendra Modi’s emphasis on the Digital India campaign aims to ensure better connectivity and maximize the potential of India’s youth. Growing penetration of internet and increasing smartphone penetration along with a strong thrust from the Government are accelerating the transformation of India’s education system. World is being digitized and therefore, the need of the hour is to make the youth of today, technology friendly. The key to success is in catching them young. In this paper, factors affecting the e-learning quality for Management students of Delhi NCR also derived. The exploratory factor analysis was conducted and five critical factors for the successful implementation of e-learning for management students were derived. These five critical factors were termed as Utilitarian factors, Facilitating conditions, Progress tracking, Content quality and Hedonic factors.

Keywords

ICT, Technology, Digitization, Primary Education.

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Pragya Jayaswal ¹, Dinesh Rawat ¹

Affiliations
1 Assistant Professor, Delhi Institute of Advanced Studies, IN

Abstract

One of the major modes of approaching the target market segment for any enterprise in order to inform the prospective customers about their products, services and of their existence is through apt advertising. In today’s scenario of extreme competition, every organization is struggling to be the apple of the eye of its customers. This attention-grabbing scheme of advertising thus becomes one of the most successful yet the costliest approach of all. Therefore, the purpose of every advertising campaign is to achieve the maximum attention within the limited budget afforded by the enterprise. Coaching industry in India is growing at par and amidst this extreme competition it is important for institutes to gain the attention of students through good advertising campaigns. Many small or medium coaching institutes are fast emerging, for them to achieve the cost to benefit relationship of such advertising campaign is the main motive. Linear programming techniques can contribute enormously towards the effective allocation of funds to different types of advertising methods for a coaching institute. This paper uses Linear Programming technique to devise an effective advertising mix to be used by a coaching institute to ensure optimum outreach of customers by the institute within the quantitative boundaries of the organization.

Keywords

Advertising, Coaching Institutes, Linear Programming, Simplex Method.

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