Research Journal of Humanities and Social Sciences

Bibeth Sharma ¹, Ajeya Jha ¹

Affiliations
1 Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, East Sikkim, Sikkim-737106, IN

Abstract

The Customers' intention to buy flowers may not result in their purchse. Curiosity is a great factor when customers buy cymbidium orchids. If they are not interested then it becomes difficult for the marketers to create need for cymbidium orchids unlike other consumable products. Customers have their own perception of locally available cymbidiums and the perception is deeply ischolar_mained, very difficult to change but with proper marketing efforts, one can make a positive change in the minds of the customers. They have their own set of factors in quality and they look for all when they buy cymbidium orchids. Lifestyle of customers can make them buy flowers or discard the purchase intention. Customers who buy flowers are those who are emotional when buying their products.

Keywords

Cymbidium, Quality, Lifestyle, Local Customers.

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Manjushree Mishra ¹, Ajeya Jha ²

Affiliations
1 Department of Management Studies and Research Scholar of Sikkim, Manipal Institute of Technology, Majitar, East Sikkim, Sikkim - 737106, IN
2 Department of Management Studies, Sikkim Manipal Institute of Technology, Majitar, East Sikkim, Sikkim - 737106, IN

Abstract

This study focuses on three principal effects of tourism, namely, Economic, Social and Environmental. This study finds that although there are some negative aspects, most economic consequences of tourism is beneficial. These benefits include generation of income, employment, foreign exchange, government revenue, infrastructure building and so on. The economic impacts of tourism are usually considered to be beneficial for countries and localities. The real controversies lie in tourism's impact on environmental and socio-cultural aspects. This paper tries to analyze that if managed properly, tourism's overall positive effects are able to offset the few negatives in all three respects. The study has taken the state of Sikkim as the sample.

Keywords

Sikkim, India, Mountainous, Tourism Related Activities, Socio-Economic, Environmental.

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