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Impact of Social Media on Consumer Online Shopping


Affiliations
1 Delhi Institue of Advanced Studies, Delhi, India
     

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Social media has changed the methods for communication and sharing data and interests. The quick development of online life and long range informal communication destinations, particularly, in creating nation like India is giving advertiser another road to contact clients. The study attempts to assess the impact of social media on purchasing decision of the consumer. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process. The purchasing choice additionally relies upon a specific site from which customer are agreeable in purchasing the item. The focus of this research work is to conduct a survey to understand the consumer online shopping behavior with respect to social media.

Keywords

Consumer Online Shopping,
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  • Tina P. Singh,Dr.RatnaSinha ,“The Impact of Social Media on Business Growth and Performance in India”,International Journal of Research in Management & Business Studies(URMBS),2017
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  • The Role of Social Networks in Online Shopping: Information Passing, Price of Trust, and Consumer Choice

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  • Impact of Social Media on Consumer Online Shopping

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Authors

Barkha Bahl
Delhi Institue of Advanced Studies, Delhi, India
Sajal Mathur
Delhi Institue of Advanced Studies, Delhi, India
Manisha
Delhi Institue of Advanced Studies, Delhi, India

Abstract


Social media has changed the methods for communication and sharing data and interests. The quick development of online life and long range informal communication destinations, particularly, in creating nation like India is giving advertiser another road to contact clients. The study attempts to assess the impact of social media on purchasing decision of the consumer. The study finds that the social media is most widely used in information source for entertainment, networking, and information on new brands. Also, the social media reviews and opinions affect the purchase decision process. The purchasing choice additionally relies upon a specific site from which customer are agreeable in purchasing the item. The focus of this research work is to conduct a survey to understand the consumer online shopping behavior with respect to social media.

Keywords


Consumer Online Shopping,

References