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Matharu, Sukhjeet
- Profession as the Determinant on the Adoption of e-Taxation
Abstract Views :481 |
PDF Views:183
Authors
Affiliations
1 PIMR, Indore, IN
1 PIMR, Indore, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 13, No 2 (2015), Pagination: 15-23Abstract
e-Taxation is a system for submitting tax documents to the Internal Revenue Service through the internet or direct portal, usually without any paper documents. The overall aim of e-taxation is to replace cumbersome manual and bureaucratic service systems with collaborative, efficient, process-driven and secure online delivery. Cutting edge technologies have made solutions more user-friendly in terms of ease-of-use. Despite the rapid adoption of e- tax filing in many countries, researchers have argued that there might be differences in the perception of people belonging to different professions. The study first emphasises on factors within the Technology Acceptance Model (TAM) that effects the adoption of e-taxation. Then, it focuses on understanding differences in the perception of people belonging to different professions towards e-taxation. The study will serve as a useful guideline for development of strategies in promoting the tax e-filing service in India.Full Text
- Impact of TV and Print Advertising on Buying Behavior: Comparative Study
Abstract Views :404 |
PDF Views:117
Authors
Affiliations
1 Prestige Institute o f Management and Research, Indore, IN
2 Prestige Institute of Management, Dewas, IN
1 Prestige Institute o f Management and Research, Indore, IN
2 Prestige Institute of Management, Dewas, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 8, No 1 (2010), Pagination: 75-82Abstract
Globalization has resulted in increased competition due to entry of various global and local players in Indian market. The increasing level of competition and technology advancements has compelled companies to reconsider their marketing strategies. The recent advancement in marketing communication has significantly influenced the advertisement world. The impact of advertising can be observed on determinants like Individual characteristics, social and cultural influences, situational variables etc. This paper experimentally examined the impact of TV and Print media advertising on buying behavior o f customers in varied age groups and marital status. A schedule was prepared in order to investigate influencing factors involved in the buying decision o f the customers. The study revealed that advertisements significantly affect varied age groups, people in different marital status thereby showing considerable impact on their buying behavior. This study can be helpful to advertisers, agencies and advertising researchers in order to achieve advertising effectiveness.Full Text
- Advertising Effectiveness on Consumer Purchase Decision at Different Income and Education Levels
Abstract Views :359 |
PDF Views:151
Authors
Affiliations
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
2 Master of Mass Communication, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
1 Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
2 Master of Mass Communication, Prestige Institute of Management and Research, Indore, Madhya Pradesh, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 16, No 2 (2018), Pagination: 36-44Abstract
Advertising is a form of business communication about product related information. Basic intention of advertising is to induce prospective buyers to purchase the product. The present study attempts to analyse how Television and Print media advertisements create differential influence on the purchase intention of a sample of 400 respondents having demographic characteristics classified into Education and Income levels in Indore, the commercial capital city of Madhya Pradesh. Responses were collected through a self designed questionnaire on five point likert scale for assessing the impact of Television and print media advertisements on the respondents with different demographic profiles. Analysis of data was done with the help of Anova for four groups and Post hoc Analysis of Tukey HSD to calculate differential influence of two types of advertisements on two demographic groups. The findings of the study state that Television and Print media advertisements have significant impact on buying decisions of all groups while mean difference of the impacts between classified groups in this study are also noticed. Results are useful for the marketer in choosing mode of advertisement for the targeted group.Keywords
Advertising, Communication, Intention, Education, Impact, Income, Attitude.Full Text
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