Review of Professional Management- A Journal of New Delhi Institute of Management

Nitin Singh ¹

Affiliations
1 Strategist - Marketing & Operations, IN

Abstract

In the 20th century, major sporting events became extremely commercialized mostly through television commercials. Sponsorship is an important revenue source for sport teams and their affiliated organizations. It has provided various promotional advantages to corporations sponsoring sporting events. Increasing disillusionment with traditional television (TV) advertising methods and the capability to reach significant numbers of spectators have been the primary reasons that make corporations invest in sport sponsorship. This trend of increased investments in sport sponsorship has created both positive and negative consequences. The Ambush marketing is one of fields which generated controversies. Ambush marketers have continued to improve their tactics of ambush marketing strategy to gain publicity through mega sports events even without being the official sponsor. This research paper will discuss increasingly prevalent use of ambush marketing to deflect the audience's attention to ambusher and away from the sponsor to examine whether ambush marketing is indeed unethical or merely smart advertising. The paper will through light on the detrimental effect of ambush marketing.

Keywords

Ambush Marketing, Sport Events, Sponsorship, Tactics, Advertising.

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Nitin Singh ¹

Affiliations
1 Strategist - Marketing & Operations Ultra Lofts Noida, IN

Abstract

Viral Marketing has generated a lot of excitement in recent years because it seems like the ultimate free hot cake: Pick some small number of people to "seed" your ideas, product, or message and let it "go viral" and then watch while it spreads ceaselessly to reach millions of others. That is the power of Viral Marketing. It has attracted advertisers in recent years, yet little is known about how exactly it works from an information processing perspective. Viral Marketing has evolved into a major marketing branch for many existing companies. Many new enterprises see the effectiveness and advantages of electronic business not being limited by time and distance when engaging in business activity. The opportunities to do business worldwide with the click of mouse are enormous and enticing. The aim of this research paper is to present many diverse facets of the Viral Marketing concept, understand the relationship between word of mouth marketing and Viral Marketing and why Viral Marketing through social media formats has been effective. This paper fully addresses the rationale of the need for corporate presence in social media and the value that can be derived from a well-developed Viral Marketing campaign.

Keywords

Word of Mouth, E-Business, Viral Marketing, E-Branding, Social Media.

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Nitin Singh ¹

Affiliations
1 Global Institute of Management & Technology, Noida, (U.P.), IN

Abstract

Marketing is undergoing a fundamental transformation. This revolution is driven by a number of factors biz increased consumer resistance to traditional marketing methods, the proliferation of communication channels and ever changing legal constraints. In response, leading consumer-oriented organizations are dramatically adjusting their marketing mix to take better advantage of less traditional but ultimately more effective consumer interaction channels. As a result, these Organizations will be able to deliver more timely and relevant marketing messages and will ultimately create stronger and more valuable customer relationships. Firms are increasingly implementing electronic distribution strategies to augment existing infrastructure for product and service delivery. The aim of this research paper is to find out a set of factors and channel choice functions that are considered important in making channel decisions and identification of key benefits of electronic marketing channel for the organization.

Keywords

Distribution Channels, E-commerce, E-distribution, E- Marketing Channels.

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Nitin Singh ¹

Affiliations
1 Marketing & Operations Ultra Lofts, IN

Abstract

The Branding has emerged as the top management priority in the last decade due to the growing realization that brands are one of the most valuable intangible assets that firms have. Cobranding strategies involve collaboration between two or more brands in order to launch a new product co-named by these two brands. With this type of agreement, brands enter markets sharing loyal customers that they would be unlikely to reach individually. The main advantages associated with implementation of this form of strategic co-operation are the possibility of jointly communicating brand image, reputation and credibility in a global market where consumers tend to have homogeneous preferences and convergent lifestyles. While co-branding does entail a degree of risk, such risk can be minimized through development of understanding among consumers toward co-branded products. Successful co-branding relationships can be developed by determining the key factors that influence the consumer evaluation of co-branded products. The aim of this research paper is to identify emerging co-branding opportunities and challenges to enhance the success of products.

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Nitin Singh ¹

Affiliations
1 Global Institute of Management & Technology, Noida – 201301, IN

Abstract

The Rapid advancement in technology over the last two decades has drastically improved globally the quality of life, working and operating environment. The electronics industry is the world's largest and fastest growing manufacturing industry. This has been possible due to fast growing technology in this sector. Due to recent changes in policy in India, leading multinational companies have set up electronics manufacturing facilities and R&D centers for hardware and software. There is no doubt that the technological advancement helped Indian economy to grow faster and led to increase in the consumption of electronics products. There is a trend among consumers to replace their household electronics items with latest models. The effect is a higher rate of obsolescence which has been leading to growing piles of e-waste. Environmental challenges created through the process of consumption and obsolesce which, if not addressed, may escalate into a situation that would cause irreversible damage to the environment and ultimately human health. The aim of this research paper is to reveals the various issues involved in generation and management of e-waste, particularly from Indian perspective. The paper also discusses initiatives of some of MNCs in managing E-wate.

Keywords

E-Waste, Electronic Industry, Rate of Obsolescence, Environmental Challenges.

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