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Ahmad, Irfan
- Impact of Organized Retail Strategy on Buying Behavior – A Case Study of Saudi Arabian Region
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1 Sr. Lecturer, Department of MIS, CBA, Head- Decision Support Unit, Jazan University, Ministry of Higher Education, SA
2 Lecturer, Department of Marketing, CBA, Jazan University,, SA
1 Sr. Lecturer, Department of MIS, CBA, Head- Decision Support Unit, Jazan University, Ministry of Higher Education, SA
2 Lecturer, Department of Marketing, CBA, Jazan University,, SA
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 18, No 2 (2020), Pagination: 64-76Abstract
This research unveils the facts and figures about organized retailing in Saudi Arabia and its influence on consumer behavior. This study reviews the literature about different initiatives taken by the retail sector to enhance sales in the retail store. Here, the focus is on how retail strategy has an impact on the buying intention of the consumer. The main aim of this research is to endorse, the various strategies taken by the retail stores and their impact in context to demographic variables. Consequently, the research results point to the fact that organized retail has a significant impact on the buying decision of consumers. It could be said that recent changes in the retail strategy in the kingdom has made a significant impact on the buying intention of the consumer and it has been observed that sales pattern has been increased significantlyKeywords
Organized Retail, Consumer Behavior, Buying Intention, Retailing, Saudi Arabia, Buying Behavior.Full Text
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