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Singh, Gajendra
- New Horizon of Marketing (E-Marketing)
Abstract Views :392 |
PDF Views:141
Authors
Affiliations
1 Department of Business Management Post Box No 89, HNB Garhwal University, Srinagar (Garhwal) Uttaranchal, IN
2 Department of Business Management HNB Garhwal University, Srinagar (Garhwal), Uttaranchal, IN
3 Punjab School of Management Punjabi University, Patiala, IN
1 Department of Business Management Post Box No 89, HNB Garhwal University, Srinagar (Garhwal) Uttaranchal, IN
2 Department of Business Management HNB Garhwal University, Srinagar (Garhwal), Uttaranchal, IN
3 Punjab School of Management Punjabi University, Patiala, IN
Source
Review of Professional Management- A Journal of New Delhi Institute of Management, Vol 4, No 1 (2006), Pagination: 31-36Abstract
We are quickly moving in to a new world - a 'wireless world' sporting trendy Internet-enabled, handheld devices, and interactive television. New marketing methods are emerging, forcing companies to change the way they search out and connect with their customers. The revolutionary element of 'trackable digital delivery' is helping marketers measure their efforts and gain real-time intelligence about their customer base. Today's businesses are looking for economical ways to stretch their marketing dollars. Many companies have already turned to more cost effective methods such as e-mail marketing to reach their customers. Although a relatively new marketing channel, more than $6.8 billion will be invested in e-mail marketing resources by 2006. This article take a look at what is e-marketing, how e-marketing works, technique of e-marketing, e-marketing in developing countries, benefits and problems of e-marketing.- E-Commerce in the Age of New Millennium
Abstract Views :512 |
PDF Views:128
Authors
Affiliations
1 Department of Business Management, HNB Garhwal University, Srinagar, Gartiwal, Uttaranctial, IN
2 Punjab School of Management Studies, Punjabi University, Patiala, Punjab, IN
1 Department of Business Management, HNB Garhwal University, Srinagar, Gartiwal, Uttaranctial, IN
2 Punjab School of Management Studies, Punjabi University, Patiala, Punjab, IN