Table of Contents
Vol 10, No 2 (2012)
From the Editors' Desk
From the Editors’ Desk | ||
J. R. Arora | ||
DOI:10.20968/rpm/2012/v10/i2/100296 , Vol 10, No 2 (2012), Pagination: | ||
ABSTRACT | PDF | Abstract Views: 375 | PDF Views: 105 |
Research Papers
Green Marketing:Way to Go | ||
Palvi Kapoor Sachdeva | ||
DOI:10.20968/rpm/2012/v10/i2/100297 , Vol 10, No 2 (2012), Pagination: 1-6 | ||
ABSTRACT | PDF | Abstract Views: 360 | PDF Views: 100 |
Impact of Green Marketing on Consumer Behaviour | ||
Gajender Sharma | ||
DOI:10.20968/rpm/2012/v10/i2/100298 , Vol 10, No 2 (2012), Pagination: 7-11 | ||
ABSTRACT | PDF | Abstract Views: 477 | PDF Views: 154 |
Green Intitatives by Shoper Stop Ltd. for Conservation:Best Pratices Introduced by Sudhir Soundalgekar | ||
Sudhir Soundalgekar | ||
DOI:10.20968/rpm/2012/v10/i2/100299 , Vol 10, No 2 (2012), Pagination: 12-13 | ||
ABSTRACT | PDF | Abstract Views: 388 | PDF Views: 95 |
Livelihood, Sustainability and the Poor in India-Challenges in Creating Income Earning Opportunities for a Sustainable Future | ||
Swapan Garain, Komal | ||
DOI:10.20968/rpm/2012/v10/i2/100300 , Vol 10, No 2 (2012), Pagination: 14-21 | ||
ABSTRACT | PDF | Abstract Views: 415 | PDF Views: 109 |
4C's of Marketing and Going Green:Will it Work with Malaysian Consumers ? | ||
Saeed Behjati, M. Dileep Kumar, Saeedeh Fattahi | ||
DOI:10.20968/rpm/2012/v10/i2/100301 , Vol 10, No 2 (2012), Pagination: 22-35 | ||
ABSTRACT | PDF | Abstract Views: 439 | PDF Views: 183 |
Consumer Buying Behavior for Luxury Goods with Reference to Economic Slowdown and Current Government's Budget Provision:An Empirical Study | ||
Md. Shahnawaz Abdin, Shibu John, Shahab Irani | ||
DOI:10.20968/rpm/2012/v10/i2/100302 , Vol 10, No 2 (2012), Pagination: 36-46 | ||
ABSTRACT | PDF | Abstract Views: 400 | PDF Views: 117 |
Medical Tourism in the Globalised Scenario:Progress and Opportunities in India | ||
G. Ramesh, N. Lakshmi | ||
DOI:10.20968/rpm/2012/v10/i2/100303 , Vol 10, No 2 (2012), Pagination: 47-52 | ||
ABSTRACT | PDF | Abstract Views: 364 | PDF Views: 94 |
Developments in Retailing at Global Level:An Update for Indian Retailers | ||
Deependra Sharma, Nripendra K. Sharma | ||
DOI:10.20968/rpm/2012/v10/i2/100304 , Vol 10, No 2 (2012), Pagination: 53-59 | ||
ABSTRACT | PDF | Abstract Views: 344 | PDF Views: 104 |
Determinants of Industrial Productivity in India before and after Liberalisation-An Application of Discriminant Function | ||
M. Manonmani, G. Nithya | ||
DOI:10.20968/rpm/2012/v10/i2/100305 , Vol 10, No 2 (2012), Pagination: 60-64 | ||
ABSTRACT | PDF | Abstract Views: 336 | PDF Views: 88 |
Indian Aviation Industry-A Disaster Waiting to Happen. An Economic Analysis | ||
Parul Kochher | ||
DOI:10.20968/rpm/2012/v10/i2/100306 , Vol 10, No 2 (2012), Pagination: 65-72 | ||
ABSTRACT | PDF | Abstract Views: 306 | PDF Views: 92 |
IT Based Services in Public and Private Sector Banks:A Study on Application of Information Technology on Customers | ||
Sukhjeet Kaur Matharu, Bharti Motwani, Sharda Haryani | ||
DOI:10.20968/rpm/2012/v10/i2/100307 , Vol 10, No 2 (2012), Pagination: 73-80 | ||
ABSTRACT | PDF | Abstract Views: 327 | PDF Views: 111 |
Generational Shift–A Guide to Recruit and Retain | ||
Abhishek A. Gavane | ||
DOI:10.20968/rpm/2012/v10/i2/100308 , Vol 10, No 2 (2012), Pagination: 81-86 | ||
ABSTRACT | PDF | Abstract Views: 345 | PDF Views: 96 |
The Effectiveness of Employee Performance Appraisal in Bharat Sanchar Nigam Limited (BSNL) | ||
Arun Kumar Puttapalli, Israel Raju Vuram | ||
DOI:10.20968/rpm/2012/v10/i2/100309 , Vol 10, No 2 (2012), Pagination: 87-97 | ||
ABSTRACT | PDF | Abstract Views: 354 | PDF Views: 155 |
Aligning Operational and Growth Strategies with Supply Chains in Cement Industry | ||
Shailendra Chouksey | ||
DOI:10.20968/rpm/2012/v10/i2/100310 , Vol 10, No 2 (2012), Pagination: 98-104 | ||
ABSTRACT | PDF | Abstract Views: 376 | PDF Views: 103 |
Case Study
Innovative Marketing in New Age by an Entrepreneur | ||
Manish Nangia | ||
DOI:10.20968/rpm/2012/v10/i2/100311 , Vol 10, No 2 (2012), Pagination: 105-106 | ||
ABSTRACT | PDF | Abstract Views: 307 | PDF Views: 118 |
Green Summit
Green Enterprise Summit -2012:A summary | ||
Arti Basu | ||
DOI:10.20968/rpm/2012/v10/i2/100312 , Vol 10, No 2 (2012), Pagination: 107-107 | ||
ABSTRACT | PDF | Abstract Views: 385 | PDF Views: 91 |