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In the Realm of Brand Personality


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1 New Delhi Institute of Management, India
 

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  • In the Realm of Brand Personality

Abstract Views: 189  |  PDF Views: 10

Authors

B. Ray
New Delhi Institute of Management, India

Abstract


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DOI: https://doi.org/10.20968/rpm%2F2004%2Fv2%2Fi2%2F101072