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Network Marketing the Concept, the Challenges and the Success Mantras


Affiliations
1 Punjab School of Management Studies, Punjabi University, Patiala, India
 

Network Marketing, called the wave of the future is one of the most touchy and the most misunderstood concepts today. The naive and insincere players have caused this system to be looked at with a suspicious eye. The concept involves common men and women and their success as Leaders. There are number of challenges for a common man to make it big in this concept but the success of many from diverse backgrounds suggests that anyone can be successful in Network Marketing if the person has a dream and he/she understands and follows the success mantra's.

Keywords

Downlines, Sponsoring, Customer-Distributor, Network, Free Enterprise System, Levels, Pyramids.
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  • Network Marketing the Concept, the Challenges and the Success Mantras

Abstract Views: 366  |  PDF Views: 204

Authors

K. C. Mittal
Punjab School of Management Studies, Punjabi University, Patiala, India
Ritu Goyal
Punjab School of Management Studies, Punjabi University, Patiala, India

Abstract


Network Marketing, called the wave of the future is one of the most touchy and the most misunderstood concepts today. The naive and insincere players have caused this system to be looked at with a suspicious eye. The concept involves common men and women and their success as Leaders. There are number of challenges for a common man to make it big in this concept but the success of many from diverse backgrounds suggests that anyone can be successful in Network Marketing if the person has a dream and he/she understands and follows the success mantra's.

Keywords


Downlines, Sponsoring, Customer-Distributor, Network, Free Enterprise System, Levels, Pyramids.



DOI: https://doi.org/10.20968/rpm%2F2006%2Fv4%2Fi2%2F101034