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A Perceptual Study of Pester Power in the Society-With Reference to Bangalore


Affiliations
1 Department of BBA, PES University, Bangalore, India
 

Kids are playing a larger voice in decision to purchase many merchandise in latest generation. Entrepreneurs, via searching at this trend, are focused on youngsters even tougher in influencing the acquisition of their products. This pestering conduct of kids is a place of awareness to many humans across the world. Youngsters impose their needs on mother and father whilst shopping because they have got more exposure and many assets of records. Particularly kids' also be successful to pressurize their mother and father for favored products because mother and father approve their autonomy and nurture their self-expression and cost their perspectives but then again a few demographic factors limit this affect. The aim of this paper is to study the perceptual factors of pester power within the society. The study employed survey approach to accumulate facts from 350 parents with their children which constituted the study population. Spearman Correlation, Independent t-test, One Way Anova, Wilcoxon rank test were used for the statistics evaluation. The final results of the observe confirmed that a enormous relationship exists among children and mother and father with regard to pester power. The study has implications for policy makers both within the academic and the financial sectors.

Keywords

Pester Power, Socio-Monetary Status, Buying Choices.
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  • A Perceptual Study of Pester Power in the Society-With Reference to Bangalore

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Authors

Shikha Bhagat
Department of BBA, PES University, Bangalore, India

Abstract


Kids are playing a larger voice in decision to purchase many merchandise in latest generation. Entrepreneurs, via searching at this trend, are focused on youngsters even tougher in influencing the acquisition of their products. This pestering conduct of kids is a place of awareness to many humans across the world. Youngsters impose their needs on mother and father whilst shopping because they have got more exposure and many assets of records. Particularly kids' also be successful to pressurize their mother and father for favored products because mother and father approve their autonomy and nurture their self-expression and cost their perspectives but then again a few demographic factors limit this affect. The aim of this paper is to study the perceptual factors of pester power within the society. The study employed survey approach to accumulate facts from 350 parents with their children which constituted the study population. Spearman Correlation, Independent t-test, One Way Anova, Wilcoxon rank test were used for the statistics evaluation. The final results of the observe confirmed that a enormous relationship exists among children and mother and father with regard to pester power. The study has implications for policy makers both within the academic and the financial sectors.

Keywords


Pester Power, Socio-Monetary Status, Buying Choices.

References





DOI: https://doi.org/10.21842/pes%2F2016%2Fv11%2Fi2%2F140728