Big Data in Practice

Big Data in Practice, by Bernard Marr, argues for a new openness towards data and advocates for an insightful peep into the world of Big Data. It is amazing how lifeless machines can generate insights. It shows how individuals, organization, and a country can step down from the hubris of human power of reasoning, and cleverly leave it to the power of the machine. Openness to data, with powerful tools that look at data from multiple angles can throw surprises. This could lead to individual excellence in sports, business excellence, addressing terrorism, enhancing farm output, predicting natural calamities, achieving social objectives in education, health. These contributions make it worthwhile as showcased with forty five different cases in this book by Bernard Marr. The nature of data we create everyday is introduced to the reader in the initial part of the book.