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Agrawal, D. P.
- Framework of Ethical Brand Positioning
Abstract Views :882 |
PDF Views:1
Authors
Affiliations
1 National Institute of Fashion Technology Gandhinagar, Gujarat
2 Indian Institute of Information Technology and Management Gwalior, Madhya Pradesh
1 National Institute of Fashion Technology Gandhinagar, Gujarat
2 Indian Institute of Information Technology and Management Gwalior, Madhya Pradesh
Source
Journal of Management Research, Vol 6, No 2 (2006), Pagination: 72-83Abstract
This paper addresses ethical and cross-cultural issues in brand positioning. Five basic elements of brand positioning - Brand Identity, Brand Image, Brand Personality, Brand Awareness, and Brand Communication are identified. These elements of brand positioning and their associated variables are defined and blended with ethical and cross-cultural issues. After generating a statistically significant framework, a predictive model is developed. This paper is based on the core idea that ethics can be used as a product differentiator and can create a strategic advantage. The framework emerges after studying top ten Indian brands in India in different sectors. The Anchor case study is important from the managerial point of view as it serves a step by step guide to position the brand in an integrated and ethical manner.Keywords
Brand Positioning, Ethics, Brand Identity, Anchor
References
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- Creating Intellectual Capital: A Role of Human Capital
Abstract Views :239 |
PDF Views:2
Authors
Affiliations
1 Institute of Management, Nirma University, Ahmedabad, Gujarat, IN
2 Dept. of Management Studies, IIT Roorkee, Uttarakhand, IN
3 UPSC, IN
1 Institute of Management, Nirma University, Ahmedabad, Gujarat, IN
2 Dept. of Management Studies, IIT Roorkee, Uttarakhand, IN
3 UPSC, IN
Source
International Journal of Knowledge Management and Practices, Vol 4, No 1 (2016), Pagination: 33-42Abstract
As more-and-more businesses are evolving with intellectual capital as their main assets generating value for them the world over, it has become imperative to understand what our organisations are doing to manage this. The research is largely based on primary data collected from different organisations across the country. Exhaustive literature survey was undertaken to study the present state of art related to intellectual capital creation. The objectives of the research are, to understand the constructs of intellectual capital creation and to identify important items underlying the same. Key employees leaving the organisations, thinking before taking actions, inter-group relationships, succession training programme, and preparedness for the consequences of the actions are some of the important constructs grouped as human capital are forming the important part of the intellectual capital creation.Keywords
Intellectual Capital, Human Capital, Indian Organisations, Factor Analysis.- TTTIs:A Future Vision
Abstract Views :148 |
PDF Views:1
Authors
Source
Journal of Engineering Education Transformations, Vol 12, No 1 (1998), Pagination: 48-56Abstract
TECHNICAL EDUCATION IN INDIA:Technical Education in India has a history of over 150 years. The development of technician education before independence was slow and unplanned and was fashioned on the western on the western models. During the post independence period, India witnessed considerable changes in the objectives and pattern of technical education and realization that technical education is an essential prerequisite for economic development of the country and for improving the quality of life of its people.- Improving Quality of Technical Education
Abstract Views :168 |
PDF Views:0
Authors
D. P. Agrawal
1,
K. B. Raina
2
Affiliations
1 Govt. of India, IN
2 Technician Education in India, IN
1 Govt. of India, IN
2 Technician Education in India, IN