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A Review Paper to Comprehend Impulse Buying Behavior


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1 Dr. A.P.J. Abdul Kalam Technical University, Greater Noida, Uttar Pradesh, India
     

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Buying is often considered to be associated with need driven and demand focused, but over a period of time things had changed due to increasing consumerism. Also a thing that cannot be ignored is higher purchasing capacity backed by smart presentation of products by the organization. That not only affects the consumer thought process rather sensitizes the conscious and subconscious mind to follow what marketers had been fed, That only lead to very known unplanned buying behavior often termed as Impulse buying behavior. The present paper is an effort to understand the core concept of Impulse buying and tries to uncover the topic by examining literature and compiling the same to develop more clarity of the domain under study.

Keywords

Consumerism, Unplanned Buying, Impulse Buying Behaviour, Impulse Purchase.
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  • A Review Paper to Comprehend Impulse Buying Behavior

Abstract Views: 130  |  PDF Views: 1

Authors

Bhavana Sharma
Dr. A.P.J. Abdul Kalam Technical University, Greater Noida, Uttar Pradesh, India
Nishant Kumar Singh
Dr. A.P.J. Abdul Kalam Technical University, Greater Noida, Uttar Pradesh, India
Vineet Sengar
Dr. A.P.J. Abdul Kalam Technical University, Greater Noida, Uttar Pradesh, India

Abstract


Buying is often considered to be associated with need driven and demand focused, but over a period of time things had changed due to increasing consumerism. Also a thing that cannot be ignored is higher purchasing capacity backed by smart presentation of products by the organization. That not only affects the consumer thought process rather sensitizes the conscious and subconscious mind to follow what marketers had been fed, That only lead to very known unplanned buying behavior often termed as Impulse buying behavior. The present paper is an effort to understand the core concept of Impulse buying and tries to uncover the topic by examining literature and compiling the same to develop more clarity of the domain under study.

Keywords


Consumerism, Unplanned Buying, Impulse Buying Behaviour, Impulse Purchase.

References





DOI: https://doi.org/10.17492/manthan.v6i2.187112